Category: Practice Management

My quarterly workshops begin with a round-robin of updates from the delegates on their wins (and their challenges) from the last 90 days. This is always an opportunity to take an overview from my sample of independent practice owners and feel their collective pulse – thus allowing me to spot any trends emerging in the
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That’s a question I’m asking my clients at this week’s Extreme Business Workshops in London and Manchester. I’m sharing with them (for the first time) the attached PDF – please download a copy. In simple terms – pricing is a combination of: mathematics – “what do I need to charge to make a profit?” emotion
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Friday morning and a day in The Bunker on video calls with coaching clients – a monthly catch up between workshops that gives them a chance to ask me questions and me a chance to feel the pulse of my client base and, thus, the larger dental community. This week we also hosted a group
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One of the greatest continuity errors in the history of film-making appears in The Wizard of Oz, when Dorothy meets The Scarecrow. During their dialogue, her pig-tails alter their length from one camera angle to the next, growing from shoulders to mid-chest and back again – and yet the film was released to the general
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There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly visit the practice but on the basis that “all the money you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce
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On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
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