Category: Human Interest Marketing

My lunchtime bike ride yesterday had taken me no further than 3 miles from home when I suffered my first puncture of the year outside Barnshaw Smithy, a local farmhouse converted into a cafe. Setting to, I delighted myself by changing the inner tube in less than 10 minutes on a sunny Cheshire afternoon. I
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“It’s rude to stare” A lesson we were all taught as children. One I frequently found myself ignoring as I seem to have been born with an insatiable curiosity around who people are and what makes them tick. Goodness knows why – only child syndrome or something. Last night, after Sheila and I had been
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I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this excellent publication. “This is Marketing” is a compilation of many of things we have read in his blog and heard in the “Akimbo” podcast but serves as a timely reminder of his
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There’s a need for the recognition of a new role in dental practice – the EOTC – End of Treatment Co-ordinator. I’ve said much about the End of Treatment Protocol, the MRCREST list and the MRCREST SCORECARD in this blog. The requisite sales aids are freely available from the resources section of my web site
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