Category: Dentistry

I’m at the beautiful De Vere Cotswold water park this morning as visiting guest lecturer on the annual Ortho Retreat organised by Ashley Latter and Richard Jones. No prizes for guessing that my focus will be internal human interest marketing for the independent ortho practice. The proceedings are dominated by conversations about the procurement process
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A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump on the bandwagon. Advantages: market already clearly defined; popularity guaranteed; average skill required from support team; easy to get started. Disadvantages: what’s so special about you? popular markets can quickly
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Full credit to Emirates for knowing how to deliver a customer service experience. I arrived in Johannesburg at 16:25 local time yesterday to be greeted by Marc Perotti, head of Wright Millners who are hosting my three-date lecture tour this week. After meeting Marc’s wife Melody and unpacking in the beautiful apartment located above their
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Today I’m starting a mini-series that will run this week. Many of my clients either already enjoy referrals from GDPs or aspire to do so and it certainly seems that the market for referral business is growing wherever I look. The reasons for this can lead to a “half-empty” conversation about the growing fears of
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Ever since that famous referendum, I’ve been waiting for somebody in dentistry to tell me a story about how Brexit has begun to impact their business (in any way). One recent client meeting began with the comment that “our January sales figures were down and we were wondering if Brexit is finally affecting consumer confidence,
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For once, that was a Bank Holiday weekend mostly devoted to rest and play. That’s unusual for any freelancer; my normal default is to spend at least half of the Monday in catch up mode. Admittedly I did spend my usual Sunday morning working on personal finances and just had to scratch an itch and
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