Category: Advertising

New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will read your Facebook Reviews. We’re not entirely sure about strangers – they can often be looking for a bargain. We like friends of friends though because they arrive in our lives pre-qualified by
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I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this excellent publication. “This is Marketing” is a compilation of many of things we have read in his blog and heard in the “Akimbo” podcast but serves as a timely reminder of his
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I’m sorry if you’re not an Apple user but stick with me because what I have to say is relevant even if you use those less fashionable devices (and if you are in business). I’m noticing that Apple’s latest operating system, Mojave, is eating up my RAM. I’m seeing more beachballs than previously as well
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There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The risk, of course, being that a certain demographic of listeners won’t understand what I’m on about. For those of us old enough, the idiom relates to what happens when the stylus
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