Building GDP referrals – Part 3 – what your web site needs to say to other dentists

Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred.

Today, let’s take a quick look at what other dentists (and their TCOs and managers) are looking for when they look at you.

  • An easy to follow referral process – a step by step guide on how to refer a patient – the easier you can make that for dentist and team the better. Either give them the ability to complete the necessary admin online (and submit digitally) or a downloadable form that can be completed manually (along with all supporting paperwork);
  • Details on how patients can be referred for digital imaging (an essential service to offer and also a great way to nurture relationships with potential new referrers);
  • A curriculum of training courses that you are able to offer to clinicians and their support team (we will talk more about your Study Club/Academy in a later post);
  • Yesterday I nominated Norfolk Dental Specialists (NDS) as my favourite referral web site – you will notice their reference to a buying group, established for referring GDPs and administered by the team at NDS – why not? It makes absolute sense;
  • An online “jobs board” that can be used by you and referring members to advertise vacancies;
  • Access to a series of downloadable/streaming “lunch and learn” videos for clinicians and/or team;
  • Access to printable versions of all of your main patient literature/brochure/forms.

I promised to share with you links to some of my favourite sites – in fact, I’ll go one further – the link below will allow you access to ALL of my favourite digital platforms for both GDP and referral practices.

Tomorrow, we take a look at blogs and newsletters.

My favourite sites are HERE.

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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.

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