On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
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Today I’m starting a mini-series that will run this week. Many of my clients either already enjoy referrals from GDPs or aspire to do so and it certainly seems that the market for referral business is growing wherever I look. The reasons for this can lead to a “half-empty” conversation about the growing fears of
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