Chris Barrow

Aug 31, 20051 min

What exactly is a business plan anyway?

Another client question on Tuesday’s call-in day – “Chris – how do I create a business plan when I’ve never done it before?”
 

 
I asked what research he had done so far:
 

 
1. had a look on the internet at downloadable packages;
 

 
2. had a look in a local PC store at off-the-shelf packages:
 

 
3. had a look at his local bookstore.
 

 
He was bewildered and confused by the choices.
 

 
This client has been in my core dental programme for 3 years.
 

 
So I asked him the following questions:
 

 
1. have you written a 3-year vision statement?
 

 
Yes
 

 
2. have you created personal and professional cash flow forecasts?
 

 
Yes
 

 
3. have you written operational systems for the practice?
 

 
Yes
 

 
So I shared with him a formula:
 
Vision + Cash Flows + Systems = Business Plan
 

 
He had already written it – he just didn’t realise that those disparate pieces of paper could be joined together.
 

 
So, relieved that he has done 80% of the work, he is now off to polish his business plan.

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