Passive marketing

You know I’ve been blathering on all week about my two gigs with the co-author of Profitable Dental Practice, Prof. Phil Newsome?
 
 Well Phil mentioned that he is speaking today (Saturday) at the national conference of Denplan, the biggest dental insurance provider in the UK.
 
 And he will be mentioning and featuring the book.
 
 So it dawned on me in the shower just now (things dawn on me there) – that although I haven’t been invited to the conference, he will be marketing The Dental Business School for me when he mentions the work we have done together and when he sells the book.
 
 Passive marketing. Multiple Streams of Marketing………
 
 It makes me appreciate the co-authoring that much more.
 
 Moral: find a co-author who is an equally prolific speaker and writer.