Case Study
Ashby Dental Clinic, Wetherby, Yorkshire
When I first met Jack Cooke and Richard Moon they were in the process of reinventing a practice that Jack had bought from his retiring father. A village practice in Wetherby and also a city centre practice in Leeds, both of which have been providing dentistry for a generation.
During the time that we have worked together the Wetherby practice has moved from NHS to fully independent and private and has also relocated to new premises.
Strategically, the decision was taken to sell the Leeds practice and although this took considerable time due to current market conditions they are now able to focus their efforts and energies on one location which is much closer to their homes and closer to their hearts.
Along the way, I have worked with Jack and Richard on building an excellent management team to take the day to day operational controls for the business away from them.
We have rebranded and created sophisticated marketing systems.
We have implemented with the help of an external bookkeeper modern financial modelling and control systems.
We have measured the return on investment from their various marketing activities and we have also renegotiated associate contracts in order to ensure that they are fair to all concerned.
Along the way, we have continued to work with a team who are on brand and understand the way that the business needs to go forward.
The process never ends and we are about to enter a further year of coaching where we will be discussing the ways in which the business can be taken to the next level - including an extension to the existing property which will facilitate extra surgeries.
Testimonial
Through my career as a dentist, I have met and listened to many people talk about our profession. Many leave you with some interesting thoughts and ideas which you are able to take back to your business but only one is able to engage you and involve you in such a way that you actually MAKE those changes- Chris Barrow. An entertaining speaker- yes; Intuitive about the dental world-Yes; a personal coach.....? Above all Chris's personal approach to coaching us has made the difference. We have travelled an amazing journey over the last 5 years and are about to embark on our next chapter. Through Chris we have spoken and met many like minded Practices who have been a fabulous help in sharing their experiences and vision.
My career pathway has been influenced by Chris, for the better. I'm a Yorkshireman through and through- I don't spend if I don't see the benefit. Having Chris as our business coach (and Lifecoach at times!) is an absolute honour and a pleasure. 
Jack A Cooke, Ashby Dental
