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#3 Branding, Marketing & Social Media
Attract an abundance of new patients.
Case Study
Ollie & Darsh, Liverpool
I first had the pleasure of meeting the owners of Ollie & Darsh and their business manager Suzy Gorman almost six months before this private squat opened in the city centre of Liverpool.
They were taking an ambitious step at a time when the UK economy was faltering but nothing could divert them from the vision that they had created.
To have opened a private squat in a city centre in the last few years would be a challenge anywhere in the United Kingdom and particularly in Liverpool.
However, the success of Ollie & Darsh can be significantly attributed to the huge investment that they have made in creating a 21st Century brand, implementing specific and focused marketing systems and also embracing the very latest social media techniques to attract new patients into the practice.
The fact that they are now an award winning practice is proof if it were needed, that they have made a significant contribution to the development of private dentistry in the United Kingdom in the last few years.
I have been very pleased to work closely with them since before the practice was born and very proud to see the success and accolades that they have received.
Testimonial
Ollie & Darsh
Ollie & Darsh opened in November 2008 and a few months later we then asked Chris to complete his ‘Practice visit’. We wanted to make sure we were on the right path and that the ideas we had to move the clinic forward were appropriate and in the best long term interests of the clinic . We opened at most felt was a challenging in time for any business due to an impending recession, because of this we needed to make sure that we could not afford to make any mistakes in the way we ran the clinic. Shortly after the practice visit we subsequently became one of Chris’s mastermind clients, we wanted to tap into Chris’s knowledge of financial controls and his overall knowledge of private dental practice. His introduction of Average Daily yields have helped us to control and monitor our level of productivity. During our website redesign, Chris introduced us to Guy Levine to manage our website and complete our SEO, this introduction alone was worth the investment we chose to make with Chris. Aside of this Chris has also been able to provide support for us on levels outside of dentistry as well. For all those who are considering opening a ‘Squat’ dental clinic, Private or NHS, you should seriously consider Chris. 
