Sometimes we don’t get to choose the work we do. The market evolves, a need arises, a solution is requested, the observant product/service provider obliges. Such an evolution has occurred in the area of mentoring hygienists, therapists and dental associates in mixed and private practice. Over the years, much freelancer-bashing has been part of the
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My recent post on “gathering clouds” generated engagement and feedback both on the blog and Facebook – every now and then a nerve is touched. My special thanks to a reader who commented that there were £14.00 UDA’s and well-paid associate jobs advertised in the BDJ, to contrast with my gloom. Equally, I’m listening to
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There are two creatures who need to be absent from a room before a good conversation can take place: The Elephant – an issue that nobody wants to acknowledge, even though it is patently true (example – a business idea or person that plainly isn’t working but all present are participating in an unfalsifiable hypothesis
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A dental business is now offering £5.75 per UDA to associates, as quoted by Kevin Lewis in his excellent presentation on matters dento-legal at last Friday’s Stars of Dentistry conference. Now I can see why the “apprentice dentist” concept (mentored in an independent private practice with a salary of £32,000) is attractive and generates 60-100 enquiries
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Make a note in your calendar: 23 June 2017 – London Before I start – there is no commission here for CB or 7connections. I’ve been participating in the “we are all conferenced-out” conversation for some time now, listening to the organisers of the same, as well as trade shows and post-graduate courses, bemoan the
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Here’s a quick test to see how effective your digital marketing really is (and whether or not you are likely to be getting a good ROI). Answer “yes” or “no”: Is your web site OPTIMISED for the correct search terms, namely specific treatment modalities/products and specific geographical locations? One of my clients has recently improved
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Here’s a personal coaching exercise for you, the benefit of which can be to improve your confidence. I propose a time and motion study of your last 7 days. Calculate how much time you spent in each of the follow states: Hibernate – good quality sleep Hyper-activate – aerobic exercise Activate – doing that thing
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Is it me? Mail/Outlook/Gmail Safari/Chrome/Firefox Wunderlist/Asana/ToDo Dropbox/Evernote Slack/WhatsApp/Messenger Mindmeister/MindMap/Coggle Kindle/iBooks Skype/GoToMeeting Facetime/Snapchat Pages/Word Numbers/Excel Keynote/Powerpoint Calendar/Outlook/Google Calendar Garmin Express/Strava iTunes/Roon/Tidal Pogoplus/Time Machine Duplicate Detective/Gemini iMovie/Camtasia Photos/Flickr Skitch Facebook/Twitter/Linkedin/Google+/Pinterest/Instagram/You Tube 1Password _____________________ To name but a few. Then somebody asks: “Have you tried application X?” And a visit to the application X website reveals the funkiest,
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I seem to spend an inordinate amount of time listening to owners and managers give me blow by blow accounts of the performance and behaviour of people who just aren’t the right people (either EVER or ANY MORE) – followed by a list of reasons as to why they cannot be trained or replaced. Here’s
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As a dental practice owner or marketing manager, you live in a world of data that can be interrogated in order to improve your marketing ROI (return on investment). Google Analytics can tell you how many people are visiting your web site, where from, with which device and exactly how they behave when they visit
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