I’m especially grateful to Hannah Rhodes and the team at Genesis Dental Care for creating the document that I’m sharing with you here. We are building internal marketing systems at 3 of their 11 locations and have appointed an existing team member in each location to be The Marketing Champion. The pre-requisite is based on
Read More

Chatting to a Principal last night about her 3-year business strategy (a former client), she asked me “Chris are you just dealing with micro-corporates now then?” Note to self : get your marketing message clear. I’m still dealing with practices of all shapes and sizes, from single-handed to multi-location, NHS, mixed and private. It got
Read More

Nobody is going to agree to an investment of £60,000+ into digital dentistry without carefully considering the financial consequences. Even though a dentist may be gung-ho about the technology, there is likely to be a long-suffering spouse, practice manager, accountant or bank manager who is going to ask the question: “so what is the value
Read More

It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began their research. When I interrogate the data for my clients, I discover that most of the search terms were for the name of the clinician or the practice. What conclusion
Read More

Don’t shoot the messenger but someone famously said that if a committee were convened to design a horse, it would end up a camel – totally functional but ugly as hell. One of the biggest challenges facing any organisation that is growing rapidly is to avoid that trap and the more obvious consequences including (as
Read More

Do not think of knocking out another person’s brains because he differs in opinion from you. It would be as rational to knock yourself on the head because you differ from yourself ten years ago. HORACE MANN, Thought It’s always a risk to accept the challenge of predicting possible futures. The last time I gave a
Read More

20 years ago I walked into my first Showcase at Birmingham NEC, spent the day wandering around, met one person I knew (Jeff Caddick, Castle Ceramics) and then went home, wondering whether dentistry might be an interesting place to hang out. To say the rest is history would be an understatement. The business of dentistry
Read More

We all have our inner demons – the things we are afraid of. My girlie scream at the sight of a sizeable spider in the bath is the stuff of family legend – but nothing scares me more than heights. I used to listen to Wayne Dyer cassette tapes in the 90’s, suggesting that heights
Read More

Friday morning, Marylebone, London and off for a Groundhog Day with the BDA at Wimpole Street, there to repeat last week’s marketing presentation at the BDA Whitening Day. It will be interesting to see how many attend and also the mix in the audience. Last week most of the delegates were from Yorkshire area (I
Read More