It’s not uncommon for me to listen to owners complain about the motivation levels of their managers and clinical team. It’s not uncommon for me to listen to managers and clinicians complain about the motivation levels of the owner. Hmmmm…. What’s the difference? The owners tell me that there are certain managers or clinicians who…
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“Sorry” is, at least, a start and makes a refreshing change from individuals, corporations and other super-rich/powerful organisations who seem incapable of accepting responsibility for their blatantly obvious wrongdoings. So (leading on from yesterday’s post), Google sent a very nice person along to say “sorry”, although they didn’t offer a solution to the original problem,…
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This morning’s news about Google (that they are losing big corporate advertising accounts following the revelation that those same advertisers are being unwillingly featured on extremist web sites to generate PPC revenue) is a timely reminder that digital advertising is still in its technological infancy. Reading pro-digital publishers, we are frequently told to “ooh” and…
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Buzzing about joining the impressive speaker list for this event, which promises to be one of the most innovative and interesting of the year. In my session I’ll be reviewing what’s hot and what’s working in the digital marketing landscape, with successful case studies from my clients. I’ll also be there for the dinner on…
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Some days the work just flows, energy levels stay high, opportunity knocks, ideas flow, your mood is optimistic, you feel unstoppable. They are special days and impossible to predict. When you are in the zone – make the best of it and keep going until you happily drop. They don’t come around that often. However,…
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Over the years, pundits have compared opinions to just about every part and function of the human body, with the metaphoric punchline that “everyone has one and most are useless”. Melvyn Bragg has delighted us for years with his “in our time” podcast series – a superb source of informed historical and scientific opinion. Wired magazine…
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Occasionally we all get so wrapped up in the execution of what we do that we forget about the difference that we make. That’s why collecting patient testimonials isn’t just about feeding the relentless appetite of your marketing machine. It can sometimes be a good reminder to you and your team that you are doing good…
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The Empty Quarter is the largest uninhabited desert area in the world, 2/5th of which is in Oman, 1,000km of gravel flats and dunes traversed by a tarmac road that carries HGV traffic from the North to the South of the country. Dotted along the road are gas stations and restaurants, providing fuel stops for…
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One of the many benefits of my occasional forays into the wilderness is the confirmation that we can get through life with a lot less “stuff” than the advertisers and marketers would have us believe. I call it dematerialisation, not that I’m vanishing like Captain Kirk in a transporter but I’m leaving behind the perceived…
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In amongst the emails I’m ploughing through this week (catch up mode). Trend 1 CB – here is a prospectus for a 2-chair practice with a £300,000 NHS contract, asking for offers in excess of £700,000 for the goodwill – what do you think? Clearly there has been no cooling down of the acquisitions market…
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