Here’s a quick test to see how effective your digital marketing really is (and whether or not you are likely to be getting a good ROI). Answer “yes” or “no”: Is your web site OPTIMISED for the correct search terms, namely specific treatment modalities/products and specific geographical locations? One of my clients has recently improved…
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Here’s a personal coaching exercise for you, the benefit of which can be to improve your confidence. I propose a time and motion study of your last 7 days. Calculate how much time you spent in each of the follow states: Hibernate – good quality sleep Hyper-activate – aerobic exercise Activate – doing that thing…
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Is it me? Mail/Outlook/Gmail Safari/Chrome/Firefox Wunderlist/Asana/ToDo Dropbox/Evernote Slack/WhatsApp/Messenger Mindmeister/MindMap/Coggle Kindle/iBooks Skype/GoToMeeting Facetime/Snapchat Pages/Word Numbers/Excel Keynote/Powerpoint Calendar/Outlook/Google Calendar Garmin Express/Strava iTunes/Roon/Tidal Pogoplus/Time Machine Duplicate Detective/Gemini iMovie/Camtasia Photos/Flickr Skitch Facebook/Twitter/Linkedin/Google+/Pinterest/Instagram/You Tube 1Password _____________________ To name but a few. Then somebody asks: “Have you tried application X?” And a visit to the application X website reveals the funkiest,…
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I seem to spend an inordinate amount of time listening to owners and managers give me blow by blow accounts of the performance and behaviour of people who just aren’t the right people (either EVER or ANY MORE) – followed by a list of reasons as to why they cannot be trained or replaced. Here’s…
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As a dental practice owner or marketing manager, you live in a world of data that can be interrogated in order to improve your marketing ROI (return on investment). Google Analytics can tell you how many people are visiting your web site, where from, with which device and exactly how they behave when they visit…
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Part 1 I’ve listened to 4 dental practice owners cry in the last 4 weeks – 2 female, 2 male. All they had in common was that they owned a dental practice that wasn’t performing to expectations (one of them wasn’t a dentist but an owner). Crying tears of frustration, exhaustion and fear. My job…
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Nicola Cairncross and Judith Morgan co-host a weekly Podcast called Own It! Your Business AND Your Life. After nearly a year and a half they found they wanted to dig a bit deeper and really get behind the rather cheesy and, quite frankly, rather unbelievable popular dream of the laptop lifestyle. They’ve interviewed people who either…
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The 1st June has arrived and just in case you are feeling a bit down today, I have the perfect cure – guaranteed to put a smile back on your face. All you need to do is spend a few minutes browsing practices for sale in your area on some of the independent valuers web…
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Selling the Invisible : A Field Guide to Modern Marketing was first published by Harry Beckwith in 1997 and yet when Jon Barrow recently asked me for a recommended business reading list it was one of my first choices. In a 2008 review of the book on Goodreads, an excellent summary of the best bits…
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Question: "I’ve seen adverts for dental implants at £675 and you are quoting £1950. Why is there such a difference?" Answer: "We cannot explain how other dental practices arrive at their prices but can we suggest that you ask them the following questions before you proceed to treatment: Is that price for my implant fully…
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