Let me begin by saying that I know nothing about the science of Search Engine Optimisation (SEO). A term which I suspect most people who run their own business would use at least weekly and about which we all seem to know enough to be incompetent and seldom more. SEO is like life insurance. We…
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Your web site has to capture the attention of those who buzz by. Around 2007 I invested time with Krishan Joshi and the team at Dental Focus in listing the essential ingredients of an effective web site. The Dental Focus home page still contains that material and a new, updated version is in the pipeline…
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  I’m going to spend the new few days creating a mini-series on the subject of Human Interest Marketing (HIM) – a philosophy that begins with the following mantra your most powerful marketing collateral will be the stories you can tell about the people whose lives you have changed for the better We live in…
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Is what you do for a living the same as what you do for a life? I’m frequently asked to comment on “the best business decision I ever made” and always respond with the resolve in 1996 to take 12 weeks vacation every year, whilst I was co-parenting a young family of 5 children. My…
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Looking back to 20th September 2008 I had just started working 4 days a week as Director of Private Sector Development with Integrated Dental Holdings Ltd. In May of that year, the CEO David Hudaly spoke to me at the Manchester BDA conference and explained that IDH had acquired around 35 private practices along with (then)…
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The word “business manager” is important here. I don’t consider it part of my scope of practice to comment on the performance of a clinic manager – that would be the person responsible for issues like compliance, governance, supplies, rota and team well-being. To a large extent the role of clinic manager is an echo…
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I want to tell you about a young lady who approached me at The BDIA. I was immediately fascinated by her story. She is English based (and speaking) and was unable to get a place in a UK dental school – so she went to Hungary under her own steam, learned the language whilst there…
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I’m especially grateful to Hannah Rhodes and the team at Genesis Dental Care for creating the document that I’m sharing with you here. We are building internal marketing systems at 3 of their 11 locations and have appointed an existing team member in each location to be The Marketing Champion. The pre-requisite is based on…
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Chatting to a Principal last night about her 3-year business strategy (a former client), she asked me “Chris are you just dealing with micro-corporates now then?” Note to self : get your marketing message clear. I’m still dealing with practices of all shapes and sizes, from single-handed to multi-location, NHS, mixed and private. It got…
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