Following on from a comment I made in yesterday’s post…
We know that a business plan is denominated in time and numbers – X profit in Y months, A sales of product B in C weeks – and so on.
Business plans are about what we do.
We measure with spreadsheets.
We know that a mission statement is denominated in behaviours – happy team, clients/patients, suppliers, owners, investors.
Mission statements are about the way we do things.
We measure by what other people say about us when we are not there.
Here’s a thought – what if your mission statement for 2018 were just three words?
Respect – Warmth – Humour
I suspect that the achievement of your business plan would become much easier.
p.s. What people say about us when we are not there now includes online reviews – and prospective new patients are taking a lot of notice. Most of their reviews will be about your behaviours, not your performance.