Category: Website

In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and are now generally referred to as infographics. Call me old fashioned but there is something satisfying about taking a complex idea and using one side of A4 paper to bring…
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It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began their research. When I interrogate the data for my clients, I discover that most of the search terms were for the name of the clinician or the practice. What conclusion…
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Old school question: Q – “So how did you find us?” A – “I had a look at your web site.” So the marketing team record this as an internet lead and it looks from your marketing spreadsheet as if 1/3rd of your patients are word of mouth and 2/3rds are internet leads. The story,…
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  The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest iteration of my brand and identity. My very public thanks go out to the team at Dental Focus and my IT guru Kimberley Black who have worked hard…
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