Category: Website

It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester yesterday. I posted on Facebook last night but decided to repeat here this morning – so that you don’t miss an excellent web site and an innovative process for patient
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There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH?does it have SHELF-LIFE? REACH – how many people can potentially see this? Although it’s a good idea, a business card passed to a patient is likely to have very limited reach – from zero
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the
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It’s GDPR Day! After 10 days of deleting the increasingly desperate emails from all and sundry begging us to re-subscribe to their missives, we are now free from GDPR-mania and can get on with our lives. We collected the votes of the Coach Barrow newsletter audience last night and discovered the following: pre-GDPR Mailchimp database
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Practice Plan Workshop #9 in Cambridge yesterday and we are still seeing the following: less than 10% of practices have a full-time TCO; of those who do: all deliver a free assessment meeting between TCO and prospective new patient; the free assessment lasts from 30-minutes to “as long as it takes”; the objective of the
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There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At the risk of repetition, let me be clear: Advertising = shouting at strangers to tell them you have a product or service available; Marketing = whispering to the people that
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In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and are now generally referred to as infographics. Call me old fashioned but there is something satisfying about taking a complex idea and using one side of A4 paper to bring
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