Category: Website

There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH?does it have SHELF-LIFE? REACH – how many people can potentially see this? Although it’s a good idea, a business card passed to a patient is likely to have very limited reach – from zero
Read More

6 Shares

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the
Read More

3 Shares

It’s GDPR Day! After 10 days of deleting the increasingly desperate emails from all and sundry begging us to re-subscribe to their missives, we are now free from GDPR-mania and can get on with our lives. We collected the votes of the Coach Barrow newsletter audience last night and discovered the following: pre-GDPR Mailchimp database
Read More

0 Shares

Practice Plan Workshop #9 in Cambridge yesterday and we are still seeing the following: less than 10% of practices have a full-time TCO; of those who do: all deliver a free assessment meeting between TCO and prospective new patient; the free assessment lasts from 30-minutes to “as long as it takes”; the objective of the
Read More

22 Shares

There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At the risk of repetition, let me be clear: Advertising = shouting at strangers to tell them you have a product or service available; Marketing = whispering to the people that
Read More

7 Shares

In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and are now generally referred to as infographics. Call me old fashioned but there is something satisfying about taking a complex idea and using one side of A4 paper to bring
Read More

8 Shares

It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began their research. When I interrogate the data for my clients, I discover that most of the search terms were for the name of the clinician or the practice. What conclusion
Read More

2 Shares