Category: Social Media

Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living (to become a coach). It took me 10 years of unfulfilling business partnerships to discover that my heart was in freelancing. I’ve been researching a new method of coaching…
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Aside from the conflicting advice that is emerging from various organisations, you (like me) have no doubt been receiving emails from all sorts of organisations, asking you to double opt-in to continue receiving their newsletters and promotional material. It was time for me to say “no” to the Aston Martin newsletter (I don’t have that…
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That’s a catchy title for a blog post (always a good idea) and yet the answer is quite simple – be careful who you ask. Yesterday we discussed the job specification for an internal social media evangelist. Today we take a look at The Patient Evangelist. Patient referrals are the least expensive and most effective…
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What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually internet, smartphone and social media savvy, has an open mind and is willing (cheeky) enough to engage patients and ask them for selfies, check-ins, reviews and video testimonials and articles for the…
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. I’m one of those people who has been around long enough to remember…
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You don’t dig a well in a drought because there’s a good chance that you will too late. You dig a well when it’s raining. You don’t slow down or stop your marketing when there are new patients queuing up for consultations and the waiting list for treatment is getting longer. You don’t slow down…
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