Category: Social Media

There’s a need for the recognition of a new role in dental practice – the EOTC – End of Treatment Co-ordinator. I’ve said much about the End of Treatment Protocol, the MRCREST list and the MRCREST SCORECARD in this blog. The requisite sales aids are freely available from the resources section of my web site
Read More

9 Shares

It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester yesterday. I posted on Facebook last night but decided to repeat here this morning – so that you don’t miss an excellent web site and an innovative process for patient
Read More

27 Shares

There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The risk, of course, being that a certain demographic of listeners won’t understand what I’m on about. For those of us old enough, the idiom relates to what happens when the stylus
Read More

5 Shares

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. I’m grounded this morning, at home looking after Annie, whose curious incident of
Read More

4 Shares

I was recently looking through one of my client’s average daily production figures and the change we have seen over the last 2 years. He is the Principal of a small family-owned practice in a rural area, providing a range of private treatment options – a membership plan and fee per item treatment as required.
Read More

11 Shares

My client Aarti Kohli is the Principal of three practices in Hampshire and shared with me an unusual experience last week, which I can best illustrate by simply showing you a screenshot from the Facebook Business Page of her practice. So, at Winklebury Dental Practice (Aarti’s practice) a straight question from a prospective patient is
Read More

39 Shares

Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be clear, two-thirds of visitors leave with 4 seconds), if your web site looks like all of those other web sites, you may as well not bother. Given an average
Read More

11 Shares

I was delighted to receive this unsolicited email on my return to work this week, from Amy Piper at The Briars Dental Centre in Newbury (they have been attending the Extreme Business Workshop Programme in 2018). Hi Chris,I know you must still be in catch up mode following your big adventure – but I just
Read More

2 Shares

Writing under the pen name of Fougasse, Cyril Kenneth Bird was one of the most popular cartoonists and illustrators of the first half of the twentieth century. The images and captions to Fougasse’s eight World War II propaganda posters ‘Careless Talk Costs Lives’ were part of the anti-rumour/gossip campaign orchestrated by the Ministry of Information.
Read More

0 Shares

I’m leaving home at 09:00 this morning to meet Ashley Latter at Manchester’s Piccadilly station and begin our train journey to Penzance, Cornwall. We’ll be joined by Les Jones in Birmingham and then will meet Sheila Scott and Simon Tucker down at St Just, Cornwall this evening. Tomorrow morning at Lands End it begins and
Read More

0 Shares