Category: Social Media

I’ve previously explained that the world record for the length of time it took a dentist to make up his mind to hire me was 17 years (impulsive eh?). That memorable phrase “I first heard you speak on Paul Tipton’s restorative course in 1996 and have been following your stuff for years. I have now…
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This morning’s news about Google (that they are losing big corporate advertising accounts following the revelation that those same advertisers are being unwillingly featured on extremist web sites to generate PPC revenue) is a timely reminder that digital advertising is still in its technological infancy. Reading pro-digital publishers, we are frequently told to “ooh” and…
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Mastermind Groups Firstly, I want to thank the 100 or so people who responded to my Survey Monkey questions last week around the possibility of re-introducing Mastermind Groups as part of my 2018 product mix. The answers to individual questions contained a few surprises for me and I’ll be sharing the detailed results in a…
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  The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest iteration of my brand and identity. My very public thanks go out to the team at Dental Focus and my IT guru Kimberley Black who have worked hard…
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Mobile phones are extremely popular devices these days. There are over 7 billion mobile phones in the world today. Mobile application usage was up 58 percent in 2015. Eighty percent of smartphone owners use their phones to access the internet. In developing markets, mobiles are often the only way to access the internet. It seems…
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In 1995, software engineer Craig Newmark created a private email distribution list to keep his friends informed on local events in the San Francisco Bay Area. A year later he migrated the list onto the web and it began to grow as a place where one could buy and sell pretty much anything (including sex…
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As a dental practice owner or marketing manager, you live in a world of data that can be interrogated in order to improve your marketing ROI (return on investment). Google Analytics can tell you how many people are visiting your web site, where from, with which device and exactly how they behave when they visit…
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