Category: Resources

Payroll costs in dentistry are increasing as a percentage of sales. To maintain your profitability, are you going to have to pass on that cost to your patients? Consider the alternatives: pay less wages to fewer people pay yourself less make less profit It seems that most owners are choosing the last of these options.…
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In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and are now generally referred to as infographics. Call me old fashioned but there is something satisfying about taking a complex idea and using one side of A4 paper to bring…
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Later today I’m off to West Yorkshire to facilitate the first monthly management meeting with a new client and his management team (after, I suspect, a few moments of celebration for the Huddersfield Town result on Monday). When you’ve been doing the job as long as I have, it’s easy to take certain things for…
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Seth Godin talks about a restaurant that serves “the one dish that people would drive across town to buy.” What’s your “one dish?” Please don’t tell me that you deliver state of the art dentistry in a relaxed and comfortable environment – pretty much every dental web site contains that statement, either in writing or…
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Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have one – don’t you?). Creating a financial marketing plan for 2017 is essential and yet so many practices I meet have nothing much pre-planned. Very often investment in marketing is…
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