Category: Resources

Later today I’m off to West Yorkshire to facilitate the first monthly management meeting with a new client and his management team (after, I suspect, a few moments of celebration for the Huddersfield Town result on Monday). When you’ve been doing the job as long as I have, it’s easy to take certain things for…
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Seth Godin talks about a restaurant that serves “the one dish that people would drive across town to buy.” What’s your “one dish?” Please don’t tell me that you deliver state of the art dentistry in a relaxed and comfortable environment – pretty much every dental web site contains that statement, either in writing or…
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Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have one – don’t you?). Creating a financial marketing plan for 2017 is essential and yet so many practices I meet have nothing much pre-planned. Very often investment in marketing is…
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There used to be an old adage that you should never mention other products and services to your clients as that would dilute the cash they could pay to you – in dentistry I can remember lectures at which we were told not to display lifestyle magazines in a patient lounge for this reason. I…
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Food I fell off the Paleo nutrition tracks about 3 months ago and have steadily allowed the dreaded yet delicious carbs back into my life. It seems that in the last few days my body has decided to send me messages hailing “enough already!” and the main manifestation of that has been a sense of…
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Chatting to a Principal last night about her 3-year business strategy (a former client), she asked me “Chris are you just dealing with micro-corporates now then?” Note to self : get your marketing message clear. I’m still dealing with practices of all shapes and sizes, from single-handed to multi-location, NHS, mixed and private. It got…
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  The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest iteration of my brand and identity. My very public thanks go out to the team at Dental Focus and my IT guru Kimberley Black who have worked hard…
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