Category: Marketing

Here’s what you can train people to do: Technique So if you want me to train your people – that’s fine – just tell me what technique you want them to master and I’ll show up – or I’ll refer you to a master-trainer in any areas I don’t cover. (I train people to become
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For once, that was a Bank Holiday weekend mostly devoted to rest and play. That’s unusual for any freelancer; my normal default is to spend at least half of the Monday in catch up mode. Admittedly I did spend my usual Sunday morning working on personal finances and just had to scratch an itch and
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The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my conversations and using that “data” to prompt advertisers. Notably Amazon – I’m a Prime member and use that membership a lot. There seems to have been a growing correlation between
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There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH?does it have SHELF-LIFE? REACH – how many people can potentially see this? Although it’s a good idea, a business card passed to a patient is likely to have very limited reach – from zero
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The Australia Diary was fun to write and I’m very grateful for the numerous emails and messages I’ve had from those who enjoyed following my adventures – thank you. Back to normal life now – I took a day off blogging yesterday as my Bunker Day was all about getting my head back in the
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Over the last 48 hours I’ve been asked to comment on two new dental practice blog posts, both written by team members. My feedback was that they were wonderful because: they weren’t directly about BDS – boring dental stuff; they were authentic and full of human interest; they were well written. Here they are: https://www.christchurchdental.co.uk/too-busy-being-busy/
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