Category: Marketing

Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it came to advising clients on their investment portfolios, there was a saying: investment advisors take the credit for things they didn’t do and the blame for things they couldn’t influence Much the same…
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There’s a quiet war developing between Google and Facebook for our attention when it comes to both writing and collecting patient reviews. Google want you to become a star reviewer and are prepared to encourage you to do that via “Google Local Guides” – appointing you as a person of influence if you make the…
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One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the title “marketing manager”, followed by the abandonment and isolation of that person by the rest of the team when it comes to spotting and collecting marketing collateral. “Now that “Mary” has the…
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Certainly a great looking show, even if we have been relegated to Hall 3 as the members of The Motorhome and Caravan Show gather for the weekend. I suspect a higher level of attendance from the glampers than I do from the dental community. By the end of a relatively quiet day, some of the…
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