Category: Human Interest Marketing

Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it came to advising clients on their investment portfolios, there was a saying: investment advisors take the credit for things they didn’t do and the blame for things they couldn’t influence Much the same…
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For once, I’m going to refrain from naming the client I’m referring to in this post, to respect their confidentiality. However, I have to report my own feelings of exultation when they shared with me the results of their last 12 month’s performance. Increase in sales – 10%. Increase in net profit before tax –…
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With retail sales for the last 3 months dropping well below previous years and in the aftermath of a hard economic outlook in Tuesday’s Budget speech, today’s Black Friday sales will be critically important for British business. UK consumer confidence appears to be low. The high street (and, it appears, everyone else) has gone online…
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One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the title “marketing manager”, followed by the abandonment and isolation of that person by the rest of the team when it comes to spotting and collecting marketing collateral. “Now that “Mary” has the…
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The main purpose of a daily huddle is to identify those patients coming to the end of a course of (probably cosmetic) treatment (EOT) and who are emotionally primed to become advocates for your practice. This morning I’m offering a free download called “The End of Treatment Protocol” – a simple reminder and checklist of…
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