Category: Human Interest Marketing

A week ago today I was kicking off Stars of Dentistry (where did that week go?). One speaker who approached me after my light-hearted opening was American Dr. Robert Ritter, who suggested that we had much in common when it comes to seeing social media as a primary way to drive our internal human interest…
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the…
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Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living (to become a coach). It took me 10 years of unfulfilling business partnerships to discover that my heart was in freelancing. I’ve been researching a new method of coaching…
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That’s a catchy title for a blog post (always a good idea) and yet the answer is quite simple – be careful who you ask. Yesterday we discussed the job specification for an internal social media evangelist. Today we take a look at The Patient Evangelist. Patient referrals are the least expensive and most effective…
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What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually internet, smartphone and social media savvy, has an open mind and is willing (cheeky) enough to engage patients and ask them for selfies, check-ins, reviews and video testimonials and articles for the…
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