Category: Advertising

Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living (to become a coach). It took me 10 years of unfulfilling business partnerships to discover that my heart was in freelancing. I’ve been researching a new method of coaching…
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas.   Mubbasher Khanzada 10thMay 2018 According to the Information Commissioner’s Office (ICO), for…
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What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually internet, smartphone and social media savvy, has an open mind and is willing (cheeky) enough to engage patients and ask them for selfies, check-ins, reviews and video testimonials and articles for the…
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. I’m one of those people who has been around long enough to remember…
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You don’t dig a well in a drought because there’s a good chance that you will too late. You dig a well when it’s raining. You don’t slow down or stop your marketing when there are new patients queuing up for consultations and the waiting list for treatment is getting longer. You don’t slow down…
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Please don’t contact me if you want to grow a patient base quickly. I know how some people do that. They throw money at the problem. What you get for money is quantity. You get patients who: buy from you (if you are lucky/cheap); and then leave (unless you are VERY good at keeping them).…
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Technically, the term “baby boomers” is used to describe those of us born between 1947 and 1957 (there’s me – right in the middle at 1953). As has often been said, we are the most affluent members of western society and some pundits have speculated that we have around 45% of all the net disposable…
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The new podcast from Seth Godin, “Akimbo” was launched just a few weeks ago and the first two episodes are available from the iTunes store and other notable podcast channels. In episode #1 Seth talks about “grand openings” – a term used to describe the hyper-activity that organisations get carried away with when they bring…
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