Chris Barrow’s Blog

• Shopping! http://bit.ly/bYZanA #

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• wakes up in Manchester – flies to Edinburgh #
• Cullen skink for lunch. Lovely. #
• advice to a client who called "in distress" – don't let a yapping well-poisoner spoil your day #
• First day this year I have worn a business suit – very strange #
• Success in the good times is easy. Success right now is a real talent. It can be done. #
• Haggis and potato cakes #
• Back on the hobbit flight and heading South. Hoping to watch the game later. #
• Last day of work – finish line 16:30 – much to do! #
• Bristol Airport en route to Newquay and it's snowing #
• Breakfast in Gatwick. Not gone yet! #

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Here’s where my essential personal assistant Phillippa Goodwin becomes such a valuable asset.

Virgin Atlantic flight delayed.

Connecting flight in Barbados now impossible.

Next flight to the BVI is a day later.

Hotel tonight buggered.

Swimming with dolphins tomorrow buggered.

By the time they all open, I’m on a flight.

One phone call – sorted.

Priceless.

There is a growing sense that all of those “bling” practices that emerged in the boom years may be catching a severe cold in the harsh reality of 2010.

I’ve noticed a rise in enquiries from this genre, asking for help either in growing, changing or to be rescued.

There is a move towards advanced restorative dentistry, delivered in a business class environment but don’t miss out on the affluent family Market.

Watch this space.

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Eight products/services that are selling like hot cakes in dentistry:

1. Whitening
2. Facial Aesthetics
3. Cerec
4. Invisalign
5. Incognito
6. Smile Makeovers
7. Dental Implants
8. Denture stabilisation

Questions

• are you selling these products and services?
• are you SEO’ed and/or PPC’ed on them?
• do you have a KEDO for each of them?

If not – you are in the wrong place.

A client writes to me this morning as follows:

“Probably sound silly but would you mind reassuring me that I really can contact you with questions?

VBC means “virtual business coaching” – a group of clients who invest in my services as a coach via email and telephone (plus access to all my intellectual property).

It has been a problem for 15 years now – the clients who pay for coaching and are then fearful of asking questions.

Sounds crazy – yes?

Factors:

• client thinks the question is too basic
• client thinks that because I have written about being exhausted at the end of a busy week – they don’t want to trouble me
• client thinks that I was joking when I said “unlimited access”

Its like a leisure club (which is why I called it the “coaching gym” originally.

1. See the club benefits
2. join the club
3. pay the fees
4. get into the habit of going for a while
5. get out of the habit of going
6. keep paying

How daft is that? And yet how many people do it?

Its how a leisure club stays alive – 15,000 members and only 50 there at any one time.

Personally, I’d prefer the clients to attend the coaching gym – I get bored otherwise.

So – unlimited means unlimited.

Please visit my gym!

• Wondering what adventures this week will bring – just about to take Annie to work – a rare pleasure #
• Gale-force winds in Cornwall this morning – and snow forecast later – I have to get out of the county before it starts! #
• quick early lunch at Sedgmoor – no snow yet #
• At last! A car wash that's open. 300 miles from home. #
• In the West End with a Jack Daniels, a bowl of fruit and a good book http://bit.ly/4T2HRl #
• And completely the wrong location! http://bit.ly/84Rfwb #
• Snowing in the West End this morning – what will the day bring? #
• I know I have a lot on my mind but why have I just covered my head in shaving gel and not styling gel? #
• emails all catched up – off to Pret a Manger for my breakfast, trudging through the snow… #
• long but very productive day – my thanks to Cathy Johnson for her unique ability – this evening I am really tired #
• off to build a marketing plan for a cracking dental practice #
• My feet are frozen #
• hot monsoon shower – fab-u-lous #
• one and a half days at home and a "to do" list that is overwhelming me… #
• sometimes you just have to get out of bed and do the work instead of laying in bed and thinking about it #
• feeling righteous and very satisfied after 4 hours of personal organisation and preparation – now toast.. #

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Consider this mind-map very carefully – it represents the future of the independent dentist

I am a Luddite when it comes to books.

The chance to browse around the Falmouth Bookstore when Annie and I go bimbling on a Saturday afternoon.

The weight of a good hardback novel.

The smell of new pages opening.

The tactile relationship with a good book when you are curled up on the sofa on a rainy afternoon, in front of an open fire.

Bookshelves at home overflowing with memories of your escape into other worlds and lives.

How could a plastic box replace all of that?

The new Kindle DX from Amazon will surely replace the magazine and newspaper – I get that.

But the book?

Surely not?