Chris Barrow’s Blog

It is certainly not the people who need it the most – an early lesson for all coaches.

My good friend and client Simon Reilly works with financial advisors all over Canada, helping them to remove the roadblocks to their success with his excellent speaking, coaching and writing.

I’ll let you see a 9 minute video of Simon in action in a moment – presenting to financial advisors but with a message that is relevant to all of us.

Simon emailed me in exasperation after a speaking gig in Canada – at the end of which nearly 40 people expressed an interest in his coaching gym.

Just like me – the gym is made up of email and telephone coaching PLUS access to a library of intellectual property.

And just like me – he makes a KEDO that the first month is free, so that you can dip a toe in the water and decide if it feels comfortable.

Great offer.

40 sign ups.

All receive a welcome package with coaching information and ideas.

All receive a weekly progress email.

Response – nothing – nada.

Let me tell you its not about Simon – he is a great coach and a personal motivator with an excellent client list that includes some of Canada’s top investment companies and entrepreneurial advisors.

Its about people.

Dan Sullivan taught me many years ago that you cannot “sell” coaching.

You have to make people aware of coaching and then “they wake up one morning, having had enough of the situation they are in and think – I’ll give that coach a call – and so your marketing is about making sure that they call you that morning.”

I have had similar experiences – whipping an audience into a frenzy and then wondering why very few took up my irresistibly attractive offer?

Same in dentistry – I bet – patients who tell you that its 100% certain they will proceed – and then disappear forever.

Good old human nature.

Here’s Simon on form – make a coffee and enjoy his style – 9 minutes.