Chris Barrow’s Blog

Here’s an interesting 3:28 video of Hilton Freund from Fooco talking about the rise and rise of internet marketing for dental practices – great presentation.

What a fantastic day – over 90 delegates arrived to listen, not just to me with my usual rant on marketing – but, more importantly, to some of my favourite clients talking about “how they did it”.

I felt almost parental as I watched Alex Jones, Mark Whetstone, David & Dawn Cunningham, Uchenna Okoye and James Hamill share presentations that clearly inspired the audience.

Home-grown talent and repeated examples that the recession is simply a state of mind.

A tremendous success – one our my best days in public speaking ever.

More later – but here are some photos

SHEFFIELD/DRONFIELD

Special Dentist Wanted!

Are you:

· performing quality restorative & aesthetic dentistry

· looking to work alongside like-minded dentists with specialist support and training

· producing above average gross fees

· enthusiastic & looking for a challenging role

· available full time

We are offering:

· private patient list with lots of restorative work to do

· some additional NHS work if required

· excellent base rate of pay with target related bonuses

· profit share

· supported CPD

· fabulous support team

Our practice is:

· In Dronfield, between Sheffield & Chesterfield

· Close to the beautiful Peak District

· Ripe for further development of services

· BDA Good Practice

Please send CV to david.ward1@ic24.net

Also have a look at us on www.3sl-dental.co.uk

Chatting to a friend last night who has lots of contacts with surgeons in London and the South East.

Here’s what’s happening:

• sales of private medical treatment are down 50% since the start of the year
• claims on insurance are up as people use their Employer’s Medical Insurance before they are made redundant.

The point is that markets are changing rapidly – and so you have to stay connected to be able to see trends as they develop and respond to them.

What’s the trend in UK dentistry?

How do you find out?

I’m “lucky” because I get to travel.

From the perspective of the Holiday Inn Kings Cross and a horrible cup of coffee, travel is no fun – but from a market-awareness perspective its great.

In the last 24 hours I have listened carefully to 36 VDP’s and written an ezine article on my experience this morning.

In the next 48 hours I will be:

• attending and speaking at an IDH Divisional Conference with delegates from all over London, the Home Counties and the South East
• attending a marketing conference with SOE this evening
• Speaking and MC’ing at The Brits tomorrow (with over 80 attending)
• dinner tomorrow night with the BOS and
• attending and speaking at a BOS Study Group conference on Saturday

which means that by Saturday night, my market intelligence will be greater.

What are you doing?

You have to get connected to the dental business community.

The Northern Deanery, originally uploaded by coachbarrow.

Just arrived in Durham to spend the day lecturing on personal
development and marketing.

I am impressed with this superb new teaching facility. Full set of
photos on my Facebook site.

Inspiring young dentists. What a great way to invest a day of my life.

OMG – its so cool.

The opening page is a selection of most frequently used web sites – that are presented in the same way as albums in itunes.

I’m so excited…

or you can browse your bookmarks as you would in itunes or on your iphone

I just think this is the coolest thing I’ve seem in ages.

You cannot open a brand new private dental practice in the current economic climate!

No patients – standing start – it just will not work.

(Whisper)

By the way – don’t tell these people…

Yasmin George has sent me a link to her new web site and I’m happy to add it to my list of favourites.

You can also see it if you click here.

I will be writing to her today with one suggested improvement that leapt out at me – can you guess what that is?

• just had a Starbies in Truro and answered my emails – on my way home now #
• back at home and about to start on a pile of paperwork – boo #
• paperwork done – hooray! Setting out my agenda for this week, supper with my lady tonight, Excited about Seth Godin tomorrow! #
• off to see Seth Godin in London #
• Pret a Manger, corner of Great Smith St and Great Peter St – Westminster – waiting for the gig to start #
• on the way to Gatwick with my brain wired – I have just attended my most stimulating business lecture since 1993 #
• just about to take my M3 in for a long-overdue service #
• grinding through the work today – hard going #
• I’m in 5 degrees west waiting for bangers and mash #
• Very pleased with myself. Beat the gremlins with no artificial additives and pulled a good days work out of an unwilling mind. Phew! #
• Its 10.00am and I’ve already completed 2 of the 4 “A”s on my list today – probably because I was awake at 5.30am but its still a good thing! #
• Car serviced so after the next cappuccino I’ll be walking over to pick it up #
• Proud owner of a newly serviced M3 that’s running like a dream – boys, boys…. #
• Just had the biggest plate of cod, chips and mushy peas! #
• getting close to the finish line – about an hour maybe? #
• Four hours sleep last night and feeling very low #

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