Seth Godin and Ancient Egypt
Chris | December 30, 2008Yesterday I took my youngest daughter Ellie over to Liverpool to see the Ancient Egyptian collection at the World Museum.
Before I get to that and, as an aside, I was astonished at the miles of cars queueing on the M60 to get into Manchester’s Trafford Centre Mall – I have never seen traffic as heavy in that area and suspect that the bargain hunters are out in force before the darkness falls on the economy. If we are all “consumed out” by the 5th January, does that mean that the wallets will disappear from the High Street? Hmmmm….
Back to Liverpool and the Egyptians.
Not the most exciting display for kids I have to say – largely due to the absence of dead bodies (always a winner – look at the success of Bodyworlds) but interesting for adults because of over 1,000 day to day artifacts and trinkets that gave an insight into everyday life along the Nile.
Those Egyptians loved:
- Their Gods (in the way that we love our soccer teams);
- Their Pharaohs (in the way that we “love” our politicians – my favourite exhibit was a papyrus letter from an elderly general to a court official more or less stating “who the hell does this Pharaoh think he is anyway?”);
- Their symbols, badges, icons and mementos – in the way that we love our brands.









Welcome to the ‘light’ side. You will love your mac more and more each day.
Hello Chris – What a shame – I work for the museums in Liverpool, and I’m afraid you may have missed out on some of the display as there are 5 mummies (bodies) in the new Ancient Egypt display, including one which was unwrapped during the Victorian age!
The body has been rewrapped but you can see the face. One of the mummies is a child and there are also a number of cat mummies. Perhaps the kids will enjoy watching the Ancient Egypt videos on the website http://www.liverpoolmuseums.org.uk instead …!
All the best
Dawn
I am listening to Tribal Leaders. I think you might find it interesting in all you do. Looks at businesses that are making it really work.
Have you read malcom gladwells outiers?
what did you think?