Chris Barrow’s Blog

All problems exist in the absence of a good conversation
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      • Sonya Hamill mini-business card
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    • The Smile Check
    • The Great Christmas Holiday Debate
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    • The end of treatment letter
    • Promises and expectations
    • The Patient Journey – starting from scratch
    • The Welcome Pack letter – to existing patients
    • Reactivating dormant patients
    • Letter to transfer maintenance away from the principal

Entering the Mac world

Chris | December 31, 2008

 

 

 

 

 

 

 

 

 

 

 

 

 

Here’s my desk this afternoon as I begin the process of transferring from Windows to Mac.

Kim tells me I have already gone over to the light side, even though there is much to do.

Happy New Year!

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Seth Godin and Ancient Egypt

Chris | December 30, 2008

Yesterday I took my youngest daughter Ellie over to Liverpool to see the Ancient Egyptian collection at the World Museum.

Before I get to that and, as an aside, I was astonished at the miles of cars queueing on the M60 to get into Manchester’s Trafford Centre Mall – I have never seen traffic as heavy in that area and suspect that the bargain hunters are out in force before the darkness falls on the economy. If we are all “consumed out” by the 5th January, does that mean that the wallets will disappear from the High Street? Hmmmm….

Back to Liverpool and the Egyptians.

Not the most exciting display for kids I have to say – largely due to the absence of dead bodies (always a winner – look at the success of Bodyworlds) but interesting for adults because of over 1,000 day to day artifacts and trinkets that gave an insight into everyday life along the Nile.

Those Egyptians loved:

  1. Their Gods (in the way that we love our soccer teams);
  2. Their Pharaohs (in the way that we “love” our politicians – my favourite exhibit was a papyrus letter from an elderly general to a court official more or less stating “who the hell does this Pharaoh think he is anyway?”);
  3. Their symbols, badges, icons and mementos – in the way that we love our brands.
It really dawned on me that those people would wander around with necklaces, medallions, arm bands, rings and brooches that declared their allegiance to a particular social, religious, economic or class TRIBE.
In just the same way that people would have spewed out of the Trafford Centre at the end of the day with branded carrier bags containing clothes. electronics, entertainment, cosmetics and food that made exactly the same declaration.
In just the same way that I intend to fall out of an Apple Store shortly with a new “aluminum” Macbook – after years of patient frustration, I’m about to leave the Windows TRIBE and join the Mac TRIBE.
“This is how I want to be measured. This is who I am. This is the TRIBE I belong to.”
Nothing much has changed. Seth Godin has it nailed in his latest book – I’m going to read it again in the next few days.
When you understand TRIBES you can build a prosperous business selling any product or service.
Just like an Egyptian.
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Bad Business

Chris | December 29, 2008

Commiserations to Aer Lingus for having systems that get in the way of good business.

Its 27th December and I am driving from Falmouth to Manchester with Annie.

I’m about to visit with my kids and Annie is due to board a flight to Dublin and spend a few days with her best friend, who has just given birth to a girl.

Annie and Clare haven’t seen each other for a year and so it will be an exciting trip.

We have a 350-mile drive to the airport – and it all goes swimmingly until 35 miles away, when the M6 just clogs up with post-Christmas traffic and we are stationary and watching the clock ago around faster then my wheel rims.

After some cross-country rallying, I arrive at the Ryan Air check-in desk just 15 minutes late but I know the rules – there is NO CHANCE that we will get her on the flight.

Choices:

  1. pay a £75 re-booking fee to get her on the 9.30pm flight that evening or
  2. find another carrier to Dublin earlier that day.
The people at the Servisair desk are very helpful and tell us that the only other flight to Dublin is with Aer Lingus at 7.25pm.
That’s 2 hours earlier and might save Clare a later drive to the airport.
Its Christmas and there is no ticketing office open – so I call Aer Lingus telephone bookings and speak to a nice chap in a call-centre who tells me that I can buy a one-way ticket on the 7.25pm flight – for only £247 including taxes.
I explain that I can get a flight 2 hours later for £75 – does he want the business?
No he does not want the business – what he wants is to press the correct buttons on his computer.
What would I have paid? Probably up to £100 – but he is not able to or interested in negotiating.
Rules are rules – and rules are what break businesses in a slump.
The cost of booking Annie on the earlier flight would have been negligible – and Aer Lingus would have been £100 better off – but I bet they don’t give a damn.
Here’s a question – do your staff have the option of making sensible decisions when they fly in the face of rules?
Needless to say – it was the 9.30pm flight that took Annie to her destination – and I hear that all is well in Dublin and the baby is a peach.
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Happy Christmas

Chris | December 24, 2008

Its 12:30 pm on Christmas Eve and my last professional task of 2008 is to thank you for following this blog.

In 2009 I intend to continue with reflections on life – its successes and failures and the vulnerability of the human condition.

I will probably ramble on about customer service as well!

My wish for you is health and peace of mind.

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Idea

Chris | December 19, 2008

Send every single adult patient a Happy New Year card to arrive on Monday 5th January 2009.

Make an irresistible, time-limited offer:

  1. free tooth whitening for life if you become a member of our plan before 31st January;
  2. two for one tooth whitening – BOGOF for you and a friend;
  3. free hygiene visits for one month only;
  4. an amnesty on patients who haven’t attended for over a year;
  5. bring your kids to a kid’s day in February half-term.
Get your thinking caps on and DO SOMETHING DIFFERENT!
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Confidence?

Chris | December 17, 2008

The latest revelations around financial fraud in Wall Street seem to have sent a final shudder through the corpse of the financial markets.

Its difficult to imagine how one can have confidence in the financial regulators who are supposed to watch over our pension funds and investments, when the story of mismanagement around “Bernie” and his $50bn unfolds with the same level of incredulity that accompanied the horrific mistakes that led to the death of “Baby P” or Mr Menendez.

Does anything work any more?

I feel less well protected and represented than perhaps at any time in my adult life.

We still are obliged to do business with banks that have recklessly gambled our deposits away, chasing unrealistic returns by investing in low quality lending and ridiculously exposed hedge funds. Pulling people out of branches and eliminating customer service from their agenda as I bemoaned last week.

Has a single bank chief executive been called to account?

We have an unelected Prime Minister who is making financial decisions to submerge the country in debt for generations – without any ratification from the electorate.

Has a single voter been asked their opinion?

It seems “OK” to bail out banks with endless loans from the taxpayer – and then to idly stand by and announce 30,000 pre-Christmas job losses at Woollies and predict 50,000 jobs gone in the Royal Mail, 70,000 jobs in the City, 150,000 jobs in estate agency.

It seems OK for the Barclays CEO to calmly predict 2.5 million unemployed in 2009 and worse to follow – and then be driven home in his limo after presiding with his fellow “experts” over the second biggest financial system collapse in the last 100 years.

In the middle of all that, I invest many hours and miles in meeting with dental practice owners – genuine “real” people and teams who are doing their level best to provide customer service and clinical care – to operate healthcare businesses on a sound financial footing – and to accept the responsibility for their contribution to the communities they live in.

I tell you – I’m feeling very revolutionary this morning – if this were Paris in the 19th Century I think I’d be leading a march.

I’ve maintained a solid resolve in these last 6 months that “a recession is a period of time when we have to work harder for our money” and I STILL BELIEVE THAT TO BE TRUE.

But I also believe that this credit crunch, recession, downturn, slump – call it what you will – is going to bite deep and hard after New Year – and you had better be ready:

  • careful analysis of overheads and fixed costs
  • a contingency plan for what you will do if sales drop by 45%
  • a campaign to get as many patients as possible to become members of your practice plan
  • a robust marketing system that is turned right up to full volume on 1st January – marketing as if your life depended on it.

The fittest will survive – but I predict casualties.

My highlight of the last few months was the good folk of my home town Manchester vigorously throwing out the proposal to introduce a congestion charge – transparently a plan to provide inward investment for a costly and unnecessary extension of a public transport system that would have provided jobs and revenues “for the boys”. Us Northerners were not fooled – and expressed our democratic opinion, much to the chagrin of the Council and their industrial drinking partners.

Democracy does work – when its allowed out. People are not as stupid as politicians (and bankers) would have you believe – but ignoring their feelings is a dangerous game, whether you are Gordon Brown or Robert Mugabe.

I’m going to enjoy Christmas and the New Year – and then get my battle gear on for 2009.

I recommend you do the same.

I think there’s a revolution coming.

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Week end

Chris | December 12, 2008

Friday morning in a cold a frosty Yorkshire and my last day of a week of travel to Bolton, Stoke, Manchester, Leeds, Newcastle, Wetherby and Leeds (again) before I drive back to Cornwall tonight. It will be a long drive home and a late finish but I’ll be smiling inside after a fascinating series of conversations.

Some reflections:

 

  • Its always a pleasure to see a new practice “born” – and this week saw the arrival of 45 Dental - the brainchild of Matthew and Liz Ogden. Congratulations on a beautifully designed interior and a good starter web site. I know that the planning for this practice began at least two years ago but I still applaud Matt and Liz for their focus, determination and perhaps even courage to go ahead in these troubled times;
  • And “goodbye Woolworth” – although I must admit to a sense of inevitability that when a business fails to evolve it must surely die? Isn’t that just a combination of simple mathematics, a free market economy and the absence of leadership? There seem to be many crocodile tears around from those who bemoan the demise of 30,000 jobs at this time of year – and then complain yesterday that the bargains in the store were not cheap enough? Woolworth was a retail museum, not a thriving business – and we don’t have a world that can support museums any more. I clearly remember all of the Lancashire cotton mills closing in the 60’s and the wailing and gnashing of teeth that took place about “tradition” – but there was no bail out, the industrial landscape in the North West was a desert for 20 years – and then the region regenerated itself – because the human spirit of endeavor ultimately prevails;
  • What annoys me is that the banks have been bailed out after failing so spectacularly. As Will Self said so eruditely on Question Time last night, the executives should all be fired and replaced – even if that means nationalization. Capitalism has failed us in banking and the regulators ought to be publicly executed and hung out on Tower Hill (something to watch after the Strictly final);
  • Which brings me nicely to a few dental museums that I’ve visited this week. Quite apart from the horrible “decor” that I have witnessed in two practices (all that blu-tak!), there have also been the antiquated dialogues that I have overheard as I sit quietly in reception waiting for a dentist who has run 6 minutes late for the last 14 years. Witness the following exchange (which I wish I could record as an audio for you)
  • Patient returns to reception desk after check up.

    Receptionist says “so that’ll be another appointment in 6 months then?”

    Patient “aye”

    Receptionist “do you want to book a hygiene or are you not bothered?”

    Patient “aye – I might as well”

    Receptionist ” morning or afternoon?”

    Patient “afternoon”

    Receptionist “2 or 4?”

    Patient “4″

    Receptionist “that’ll be 10th June”

    Patient “oh – right”

    Patient is handed appointment card.

    Receptionist “thanks very much then love”

    Patient wanders out of door.

    I must remember to drop a line to Ashley Latter and share with him the new sales question I learned this week:

    “Do you want to book a hygiene or are you not bothered?”

    Priceless.

    Poor lady on reception is doing her best, of course, in the absence of a system.

    • I’m equally cheered by the beautiful practices I visited in Newcastle and Yorkshire this week – no names no pack drill (I have to be careful nowadays) but it lifted my spirit to see that there are principals out there who are thriving and reinvesting in their teams and their practices – with full appointment books!
    This afternoon my last assignment of the week will be a guest spot at The North of England Implant Academy, where I hope to give a market review and marketing lesson to dentists who think they have a bigger future. A nice way to round things off before a 350 mile drive home.
    My sense this week is that the “downturn” (which is what we call it this month – it was a credit crunch in September, a recession in November and its a downturn now) is beginning to manifest itself in private dentistry.
    BUT
    Only in the sense that those who have avoided marketing as a robust activity are now suffering the consequencies.
    I hate to say “I told you so” and advised that “you dig a well when its raining not in a drought” but I TOLD YOU SO!
    Its never too late to start marketing though.
    And marketing IS, IS, IS the way through recession – not penny-pinching cost savings.
    Vision, Passion, Customer Service, Marketing, Innovation, Rapid Response, a belief in Human Capital – a message Woollies might have listened to a little earlier?
    I’m happy to say that I’m in a place where all of those attributes are in evidence – and that’s why I feel very confident about 2009.
    I will not be at the Dentistry dinner in Leicester tonight – simply because I am just too tired to get there (I need the coastal air and to be with Annie for a few days) – but I offer my congratulations to all those shortlisted and my praise in advance for the winners. Everybody there tonight is a winner and I congratulate Julian and the team at Dentistry for giving us all something to smile about.
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    Do you know this person?

    Chris | December 11, 2008

    JOB TITLE

    Business Development Manager

    REPORTS TO

    Director of Private and Specialist Operations

     

    REPORTS (Direct & Indirect)

    Private and Specialist Practice Managers in a geographic region

    GRADE

     

    DEPARTMENT

    Private and Specialist Division

     

    JOB PURPOSE

    1.     To provide line management and leadership to the Private and Specialist Practice Teams in their charge and deliver sustainable profit budget performance.

    2.     To support the IDH predominately NHS practice teams and Regional and Area Managers to ensure that best practice is shared and Private and Specialist sales are optimised across all IDH practices.

     

     

    JOB ACCOUNTABILITIES

    ·         The profit performance of all Private and Specialist facilities

    ·         Costs management within given budgets

    ·         The development and implementation of business plans for all Private and Specialist practices

    ·         The welfare, discipline and development of their teams

    ·         Supporting and influencing other IDH teams such as Commissioning and Acquisitions to develop the business

    ·         Ensuring adherence to all Clinical Governance,  Health & Safety and Legal policies and procedures as laid down by the company

    ·         The sharing of best practice across the IDH region to which they are assigned

    ·         The delivery of project action plans as required to deliver Private and Specialist business development in both P&S and NHS practices as required

    ·         Ensuring good working relationships with relevant bodies such as PCT and local independent dentists.

    ·         Promotion of the good name of the company

    ·         Other duties and requirement as defined by the organisation from time.

                                                                                               

     

    QUALIFICATIONS / EXPERIENCE ESSENTIAL

    ·         A proven track record of delivering sustained profitability across a multi site operation

    ·         Demonstrable evidence of team management and leadership involving managing and motivating teams “from a distance” and through periods of change.

     

    DESIREABLE

    ·         A strong working knowledge of the Dental market and sector

    ·         Experience of working in or with an Orthodontics facility

    ·         Knowledge and experience of working with Primary Care Trusts

    ·         Project Management experience 

     

    PERSONAL

    ·         Strong influencing skills and the ability to work productively in multi functional teams

    ·         A true motivator of people with passion, drive and energy

    ·         Strong communication skills, both written and verbal

     

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    IDH Private
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    Banks without people

    Chris | December 10, 2008

    A week ago I called in to HSBC in Altrincham to query the receipt of some standing order payments that were missing from my account (yes – I had checked on-line first but there was insufficient information).

    I have long-since given up on telephone banking with HSBC – a pointless exercise as I just cannot be bothered trying to establish rapport with someone in a different time-zone and culture who I just know isn’t really called “Dave”.

    So I walk into the branch – at least I think it’s still HSBC?

    Lots of ATM’s all around four walls – to pay in and take out.

    Lots of posters trying to flog me HSBC Plus.

    I very chirpy DJ broadcasting live from HSBC Radio with the very latest in easy-listening (i.e. Val Doonican singing Paddy McGinty’s Goat).

    And one solitary young man in a suit who looked as if he needed a note from his Mum to explain why he wasn’t at school.

    I swear to God he looked 12 years old – and completely overwhelmed with the demands of a legion of elderly ladies pulling shopping carts and asking him about their bill payments.

    I wandered around the back of the disco to find a counter with two windows, one person serving behind and a long queue of real people waiting to talk to a real person.

    Gives up and walks out.

    Monday morning I call into Lloyds TSB in Falmouth to pick up some information for Annie.

    Similar deal:

    1. open plan floor with a lady trying to re-organise her standing order payments in full view and hearing of a queue of people. I’m next in line and find it embarrassing to have to listen to her personal financial conversation;

    2. Behind us another elderly lady is shouting through the porthole at the counter staff, trying to transfer some money from her current account to her savings account – shouting (as we do) because she cannot hear properly and the teller is the other side of a plate glass wall – no attempt to get up and come around to listen to her;

    3. a guy in working clothes and a woolly hat is explaining that he has dropped his credit card whilst working as a landscape gardener and the card has been gobbled up by his power mower and fired into a river!

    There is just no privacy whatsoever.

    Does anybody know of a bank that employs any bank managers – the old fashioned kind?

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    3 Comments »
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    Customer service
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    Your Christmas bonus this year is….

    Chris | December 8, 2008

    a job!

    I’ve had the usual last minute rush of emails from dental principals asking my opinion on their various and nefarious schemes to pay bonuses that will reward without offending.

    Often a question asked by principals who are concerned about current cash flow as well as the spectre of a January tax payment (and their own kids demands for Yuletide satisfaction).

    My opinion?

    Whether I walk down Falmouth High Street, around Altrincham town centre or through the city centres of England, there are two over-riding features:

    • businesses closing down (large and small) and
    • businesses making irresistible offers to extract some, any, cash from my pocket.

    So I suggest that the best Christmas present you can give your team this year is an explanation of what you intend to do about keeping them in a job in 2009.

    Perhaps a PowerPoint over mince pies and sherry.

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    Team building
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    Favourite blogs by dentists

    • Alex Jones – Penistone Dental Care
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    • Marcus Spry – Fresh Dental Care
    • Mark Hughes – Harley Street Dental Studio
    • Megan Hatfield – Wetherby Orthodontics
    • Nadim Majid – Lifestyle Dental
    • Ollie and Darsh
    • Rhod and Emma John – Absolute Dental
    • Richard Charon – St Mary's House
    • Richie Fretwell – Guidepost Dental
    • Simon Thackeray
    • The Dental Team
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    • Uchenna Okoye – London Smiling

    Favourite dental web sites

    • Absolute Dental – Devon
    • Aesthetics
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    • Ben Pearson Dentistry
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    • Bow Lane Dental – London City
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    • College Street Dental Practice
    • Dream Implant Clinic
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    • Endo61
    • Fresh Dental Care
    • Harley Street Dental Studio
    • Jeremy Isaac – Port Talbot
    • Linden Dental Centre – Basingstoke
    • London Smiling
    • Maple House Orthodontics
    • Ollie and Darsh
    • Penistone Dental Care
    • Quality Orthodontics – Solihull
    • S10 Dental
    • Smile Essentials – Leicester
    • Spring Grove Clinic – Glasgow
    • Ten Dental – Clapham
    • Thaxted Dental Centre
    • The Courtyard Clinic
    • The Courtyard Huddersfield
    • The Orthodontic Centre – Cardiff
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    • The Smile Spa
    • Wendy Sandeman – Dorset
    • Wetherby Orthodontics
    • Whelby Healthcare – Essex
    • Yasmin George – Surrey

    Favourite hotels

    • Hilton London Tower Bridge
    • Melia White House – Regents Park, London
    • Perantzada – Ithaca, Greece
    • Thorpe Park – Leeds

    Favourite sites - other businesses

    • Face and Body Clinics
    • One Less Desk

    Other training, consultancy and coaching services for dentists

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    • Base Creative
    • Blue Horizons
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