Chris Barrow’s Blog

All problems exist in the absence of a good conversation
  • Blog
  • Chris Barrow
    • My Personal Brand Statement
    • Personal and professional mission statements
    • My Unique Ability® is..
    • Speakers bio - Chris Barrow
  • Finance Articles
    • How do you set rates of pay?
    • The cost of cancellations and FTA’s for hygiene appointments
    • The cost of cancelled appointments
    • The Sixth (and final) step in gaining control of your practice and your life.
    • The fourth step in gaining financial control of your practice and your life - profit and cash flow
    • The first steps in gaining financial control of your practice and your life - The spreadsheet
    • The third step in gaining financial control of your practice and your life - associate profitability
    • The second step in gaining financial control of your practice and your life – professional budgets
    • The fifth step in gaining control of your practice and your life - “what if” games
  • Marketing Articles
    • The Top 6 rules for developing Strategic Alliance Partnerships
    • What do to about a gappy appointment book
    • Asking for patient referrals
    • Encouraging recommendations from patients
    • Grading patients in rural communities
    • Great dental web sites
    • Employee benefits dentistry - a pre-approach letter
    • Employee benefits dentistry - a proposal
  • Team Building Articles
    • The role of the hygienist
    • The 9 ‘ates of building a championship support team
    • The top 10 tips for employing your next practice manager
    • The Age of the Dental Therapist
    • Competencies of a Dental Practice Manager
    • Interview questions
    • Perfect Job Adverts
    • The Business Manager job description
  • Customer Service Articles
    • Conflict Resolution - dealing with difficult patients
    • Children and dentistry
    • The top 10 tips for a Patient Journey Champion
    • The Smile Check
    • The Great Christmas Holiday Debate
    • The Smile Check for hygienists
    • The end of treatment letter
    • Promises and expectations
    • The Patient Journey - starting from scratch
    • The Welcome Pack letter - to existing patients
    • Reactivating dormant patients

An opportunity for somebody that you know?

Chris | August 30, 2008
Since you're new to the CoachBarrow.com site, you may want to subscribe to my RSS feed. Thanks for visiting!

Its time to start building the team at Newco (we don’t have a brand name yet - but assume that Newco is the Private Sector Division of IDH).

There is an existing team of 2 Acquisitions Managers, whose responsibilities are currently within the NHS Division of the business.

The company is now looking for 2 new full-time team members, one who would focus on NHS acquisitions and the other focused on working with me on private acquisitions.

We would, however, expect the individuals concerned to be flexible enough to cross between the divisions if necessary - after all, I already realise that there is no hard boundary between “NHS” and “private”.

I will reproduce the latest version of the job description at the end of this post - but for now, you need to know that I’m starting to search for the people who will grow Newco with me - what promises to be an adventure.

When Ernest Shackleton advertised for his infamous Antarctic expedition, he received 500 replies to:

“Men wanted for hazardous journey

Long hours of extreme cold and darkness

Safe return doubtful”

I genuinely believe that we are making a much more secure offer than that!

BUT - I also believe that the next 3-5 years will be the most exciting of my professional life and if you know someone who would be interested in sharing that adventure, then please let me know - we are interviewing in September.

Here’s the draft job description:

 

JOB DESCRIPTION 

JOB TITLE Acquisitions Manager   

REPORTS TO CEO   

DEPARTMENT Business Development/Acquisitions  

LOCATION Kearsley/Bolton/Home  

MAIN PURPOSE OF JOB

The Acquisitions Manager is responsible for generating leads and interest from Dentists wishing to sell their practices and subsequently acquiring practices on behalf of the company. 

JOB ACCOUNTABILITIES

Acquisitions

· Target new acquisition practices via cold calling, advertising in the BDJ/Dentistry, existing contacts and mailshots

· Liaise with practice principals as to current running costs of practices and any efficiencies IDH may be able to make

· Review profitability of target practices and build in any incremental post completion costs to the company

· Negotiate and Agree terms of sale with sellers of acquisition practices

· Liaise with legal team on terms of purchase through to completion of contracts

· Obtain financial and operational information from potential sellers (this may require travel to sellers premises/practices/homes/office)

· Analyse data 

· Produce financial due diligence reports for review and decision making

· Liaise with external accountants to facilitate financial due diligence reports on larger acquisitions

· Review and comment on external financial due diligence reports until the company is comfortable with the final report

Personal Profile

Personality

· Proactive, results orientated with a positive outlook

· Natural forward thinker/planner with a strong personality and the ability to effectively manage and build relationships

· Mature, credible individual who is capable of communicating at all levels within the organisation 

· Resilient and robust

· Approachable and open

· Team player

Personal situation

· Able to commute on a nationwide basis

· Able to work extended hours when required

· Able to spend nights away on business if required

Specific job skills

· Knowledge of Dentistry, NHS guidelines (PDS) and Performance targets (UDA’s) would be advantageous

· Strong understanding of key financial data

· Ability to write and review financial and management reports

· Management experience within a similar organisation

· Capable of operating to specified deadlines and under pressure

· Excellent communication and relationship building skills

· Business oriented, commercial and customer focused

Commercial skills

· Organised and effective time manager

· Effective communicator

 

Comments
2 Comments »
Categories
Uncategorized
Comments rss Comments rss
Trackback Trackback

Finding a new accountant

Chris | August 29, 2008

The avid reader of this blog will know that my accountant for over 15 years, Nigel Bottomley, passed away in May this year - and left a gap in my life, not only of talented and caring advice but friendship as well.

Replacing Nigel (if there can be such a thing) has been a challenge to say the least.

The “problem” (with me) is that it’s all about relationships and personality.

What was I looking for?

  1. Somebody who took a genuine interest in me as a person;
  2. Somebody who knew how to listen empathetically at a first meeting;
  3. Somebody who was not judgmental about some of the stupid decisions I have made over the years;
  4. Somebody who understood the psyche of a small business entrepreneur;
  5. Somebody who “got it” really quickly;
  6. Somebody who said “no problem, leave it with me, I’ll get it sorted”;
  7. Somebody I would happily go out for a pint with;
  8. Somebody who knew about accountancy.
Well, after 3 months and some dreadful blind alleys - I have found him.
Yesterday’s meeting started in Starbucks, St Ann’s Square, Manchester - and was interrupted after 30 minutes by a fire alarm and evacuation - so we popped over to Pret a Manger on Cross Street and finished there.
I knew in the first 5 minutes I had found the right person.
A key player in my “personal board of directors” has been restored - and I’m feeling very much happier and more confident as a result.
I wonder what the list would be for your clients/patients if they were asked to prioritise their key requirements from you?
Very similar I suspect - its not about the technical skill - its about the relationship.
Comments
No Comments »
Categories
financial
Comments rss Comments rss
Trackback Trackback

I’m back!

Chris | August 27, 2008

First real day back yesterday - and the continuation of an old tradition (self-fulfilling prophesy?) that I cannot sleep the night before my first day back at work after a holiday.

Went to bed at 11.30 pm on Monday night, woke at 1.30 am Tuesday morning - not a bloody chance of getting back to sleep.

So I finish off “The Player of Games” by Iain M Banks and, after copious cups of tea, decide to get myself ready and packed for a week based in Manchester and, to Annie’s surprise, I wake her at 4.00 am to say “bye bye” (it’s a rule that I do that - I’m not an evil sod).

Leave Falmouth at 4.30 am and start driving North on the A30/M5/M6, happy in the knowledge that the Bank Holiday Monday 9-mile tail-back is a memory.

I’m kept awake by the Linkin Park album “Minutes to Midnight” and then on to my usual chill-out stuff as the 5-hour journey unfolds - plenty of time to think about the months ahead and the opportunities.

My first meeting is at the Bolton head office of IDH, where I join with CEO David Hudaly and our new operations manager for the Private Sector, Matt Jackson, who has been head-hunted specially for the role to build brand standards and systems for the Private Sector and for other divisions of the business.

Matt is a fantastic bloke - totally professional and competent, very experienced at the very highest level in retail strategy, full of energy in his communication. He has already worked out a Gantt Chart for the first year.

The kind of person I enjoyed working with in the best days at Boots Dentalcare - he reminds me very much of Mark Prentice (where is he now?).

What also impresses me is the commitment that IDH are making to a massive overhaul and increase in professionalism throughout the organisation.

These things take time - especially when you are dealing with around 3000 people in the core business - but I’m excited to be operating at this level and to have the “time, money and people” at my disposal to create the practices I’ve dreamed of for 10 years.

Our three-hour meeting discusses a mission-building workshop for the Executive Directors, branding for the new division, the practicalities of the acquisition process, the people that we need to recruit in phase I and the initial approach to acquisition candidates.

Its early days - we will not be ready for a full roll out of the idea until the Showcase. Right now we have an idea, a blank sheet and a sum of money at our disposal, under the experienced and watchful eye of David, who continues to educate me with his leadership style.

I know, I know - its all love and cuddles at the moment - there will undoubtedly be difficult days ahead.

But this is the role I have wanted to play for 12 years - I cannot wait to get started.

After the meeting I am washed out - and drive down to my Altrincham apartment, expecting to unpack and get a couple of hours sleep on the sofa.

As I walk through the door, a phone call from my 20-year old son Alex, who has suddenly checked his diary and discovered that next week’s medical at Shell in Runcorn is in one hour (wrong week).

He has no transport and needs a lift - so I drag myself back to the car and drive him 30 miles there and back, managing to fall asleep sitting up as I wait for an hour in their reception.

The Shell complex in Cheshire is the 6th largest in Europe and accounts for 20% of the UK consumption of petrol - its enormous and like a set from a sci-fi movie about the apocalypse.

Alex starts 9-months work experience next Monday at Shell, after finishing with 4 straight A’s in Physics, Chemistry, Biology and Maths (Wow!) and guaranteeing his place at Imperial College London to study chemical engineering in October 2009.

Needless to say, I’m a very proud father and happy to help him out in whatever way I can - its nice to have some quality time with him in the car - and he’s very impressed with my choice of music!

After an early meal with my daughters, I’m in bed and lights out at 9.00 pm.

Long day.

Comments
1 Comment »
Categories
building a business
Comments rss Comments rss
Trackback Trackback

Pack and go….

Chris | August 13, 2008

Sad man - its the morning I leave for Greece and here I am checking my blog posts for comments (thanks Justin - very funny).

You recall my mention of the number 1 “must have” gadget in yesterday’s post - the flip video?

My thanks to my old mate Guy Levine, who immediately contacted me to explain that, not only does he have a UK distribution deal - but that he has also put together a simple “how to” guide on video blogging using the kit.

That’s what I call using your brain and your initiative - so thanks for contacting me mate and for your generous offer.

I’ll return the favour with this post and hope you get some business from it.

Before I go - I have never subscribed to GDP-UK as I felt that to be a non-dentist and consultant to the profession, it was inappropriate for me to be skulking around in there looking to either promote my business or look for leads.

But I do have former clients and friends who are always ready to spill the beans if I get a mention.

Hence the latest thread on “Chris Barrow joins IDH” which, I have to say, was remarkably well balanced and, in some cases, truly funny.

Fame at last - not bad for a bloke who arrived at the 1997 Showcase with no clients and no idea what he was doing - I remember walking around the halls for the day and bumping into one person that I knew from my old financial planning days.

Now I get gossip - how cool is that - a testament to the never-ending hard work of marketing and self-promotion.

I love dentists - I love the way they think and the way they behave - some of the best friends I have ever made are in the profession - and I intend to keep it that way.

As I mentioned in an email earlier today - I’ll be “judged” in 5 years from now on my ability to maintain my core values around leadership, management, systems, standards and the pursuit of profit with integrity and respect for people.

For now - I’m going to take a break - and if you are really interested, you can see my holiday reading list over on the right hand menu bar of this page and a little lower down and under “Planned” and “Current” books.

Back on the 21st.

 

 

Comments
1 Comment »
Categories
building a business
Comments rss Comments rss
Trackback Trackback

OK - after the serious stuff….

Chris | August 12, 2008

I am preparing for a week in Greece and so perhaps can be forgiven for a more light-hearted approach to this, my last day at work.

Just to prove that you can sell anything on the internet, the following caught my eye……

Please take a look - especially if you are going back-packing or attending a concert before the summer (ha) ends.

http://www.thebrowncorporation.com/

But my favourite site is that of what has to be the funkiest new gadget in the universe this week (and not an Apple logo anywhere to be seen). Check this out:

http://flipvideo.co.uk/ultra.php

and I challenge you to resist buying one.

I’m clearing the decks here this morning - and may leave another post before I’m through - I’ve been at my desk since 5.30 am - couldn’t sleep.

 

Comments
No Comments »
Categories
personal stuff
Comments rss Comments rss
Trackback Trackback

The Dark Side beckons…..

Chris | August 8, 2008

I need to warn you that this could be my longest ever post - so put the kettle on, make a nice cuppa and read when you have a few minutes of peace available.

Because its time to talk openly about my departure from Breathe Business to join the team at Integrated Dental Holdings - hence the title of this post (which could just have easily read “poacher turns gamekeeper”).

I believe that today is a good time to be writing this - I informed my colleagues in Breathe on Friday last week, IDH issued an internal note on the same day and Simon wrote to all the Breathe clients earlier this week - so the news is “out there”, notwithstanding the fact that a press release will still be a few days away.

So what on earth is going on?

Chris Barrow - champion of the cause of the small independent practitioner and constant critic of the New Contract and its effect on customer service - has joined forces with what a good friend and client described in an email this morning as “the evil empire” (his words not mine).

What I want to do here is to describe:

  1. how this happened?
  2. what I am going to be doing
  3. why I am doing it with IDH?
and then a few comments about coaching and Breathe Business.
Then I can finish for a 2-week break and leave the critics to gossip and the fans to speculate, whilst I get some sleep, read some books and enjoy some fresh air.
How this happened?
I have long held the view that the independent sector in UK dentistry was under a full scale attack from the Government and retail competition - and its interesting that, when I posted my “12 predictions for the future of dentistry” well over a year ago, I suggested that the smaller operator would have to find ways to create “producer groups” that would allow them to pool their finances to afford services and support.
There are many principals who would never consider for a moment losing their fiercely won independence.
In many ways, this article and the subsequent late nights of conversation between myself and Simon, gave rise to Breathe Business and to the Breathe Business Club, in which we created (and Simon will continue to provide) the content, community and thought leadership that is necessary.
In parallel to the formation of Breathe, I have had a professional “itch” that said “is there a place here for creating a private corporate?”
I’ve watched the existing corporates grow and grow over the last 12 years, the NHS sector championed by the IDH/Oasis/ADP philosophy and the “celebrity dentist” sector championed by J D Hull.
In the last three years, I have also seen the appearance of smaller versions with “twists” in their business plan, perhaps best illustrated by Genix, whose management team I had the pleasure of meeting with in the last few months.
But it seems to me that there is an opportunity in the marketplace to create a corporate that would serve the needs of those either in mixed practice with a heavy bias towards private, or those fully private and developing higher value treatment sales on a good foundation of dental maintenance.
What’s in it for the principal? For the team, for the patients?
More of that later.
So in the last 2 or 3 years, I have invested some of my time in discussions with a variety of potential backers for the creation of such a venture. Sometimes I’ve just set off on my own, following “degrees of separation” from my many contacts - sometimes its been with members of the Breathe team.
And if you had asked me in the Spring of this year “how was it going?” I would have told you a tale of blind alleys and greedy financiers - venture capitalists who wanted all the money, bombastic private individuals who wanted all the glory, banks who had no vision and just wanted security.
I tell you - I’ve become somewhat of an expert at this - and at least I can now “fail more quickly” in those conversations and get out when I know I’m wasting my time.
So I’ve been carry “THE IDEA” around in my head - and telling people about “THE IDEA” - and getting nowhere.
Until the BDA Conference.
Because I bumped into David Hudaly, CEO of IDH.
Actually, the day before, I had spent a couple of hours chatting to two of the IDH management team about whether of not Breathe Business could help them with their internal management and leadership development and it was on the back of that conversation that I met with David.
12 years ago, when I first started out in dental coaching, I worked with some clients who sold their practice to what was then a much smaller IDH. I worked closely with the clients and David on the sale - and I believe that David and I developed a mutual respect at that meeting which has survived the test of time and many subsequent further acquisitions.
I may have been a critic of the NHS corporates over the years but David and I have always been able to approach each other at conferences, crack a few jokes about each others business and then have a good conversation about dentistry.
David, unlike me, shuns publicity.
So (back to the BDA), after the ritual back-slapping a fun-poking, we get down to chatting about our respective plans - and I bemoan the fact that there is no funding available for that “mid-market private corporate” that I’ve imagined.
“Why didn’t you ask me?”
Perhaps the most important thing that anybody may have said to me in the last 25 years.
Now I’m not going to delve into the detailed and confidential conversations that took place between then and now, but suffice to say that, over a period of perhaps 4 months, I have invested a huge amount of my private time in conversation with David, with his excellent senior management team and with Merrill Lynch (the guys with the cheque book)- and we have reached an agreement that allows me to realise that vision and at the same time leave my core values intact as to how a business should be lead, managed and how it should reward and behave towards its people.
What am I going to be doing?
When the conversation around this corporate began, I placed on the table certain core values that would have to be recognised and embraced in our business plan.
  1. that although we were intending to acquire practices, it was essential that the “principals” retained a financial interest in the growth of the corporate overall - “skin in the game” - so that they would continue to drive profitability in their own practice and support incentives that would improve the whole group;
  2. that there would be absolutely no compromise on customer service and clinical standards, that a “NEWCO practice” (we don’t have a name yet) would still be acknowledged as a place of quality not quantity;
  3. that the rewards of ongoing profit enhancement and ultimate wealth creation would be shared with the leadership/management team and with the principals and not just squirreled away by the backers;
  4. that the performance systems and behavioral standards of NEWCO would be consistent with the message I have been preaching for the last 12 years in The Dental Business School and Breathe;
  5. that we would put the “principals” in a position where there were no more “wheels to invent” - that we would build a national and regional team providing training, consultancy and support in all of the key areas of business development;
  6. financial modeling, monitoring and controls;
  7. marketing systems
  8. customer service, patient journey and sales systems;
  9. operational systems and
  10. personnel systems to recruit, train, and motivate the team
I have to tell you that, in the early days of the conversation, I wondered whether my vision would be thrown out by yet another investment bank focused on “ROI” - but I was delighted when the news came back that they were willing to support this view.
So why would a successful principal give this offer any consideration? Especially if they were still full of vim and vigour?
  1. a chance to create wealth over and above that which could be expected as an individual practice owner;
  2. a chance to maximize income now;
  3. an opportunity to hand over the daily responsibility for running the business to existing and/or new team members who have been trained to the highest standard and are being managed by an experienced and competent regional team;
  4. a chance to focus on personal clinical excellence;
  5. a chance to utilize tested systems and standards that are continually improved;
  6. a chance to be a part of a small community of like-minded individuals who are pursuing a common goal;
  7. a chance to work with some of the brightest minds in the business;
  8. a chance to go home at night and stop worrying.
Why IDH?
  1. Because I have the highest professional regard for David Hudaly;
  2. Because I have invested time in the senior management team and like what I see;
  3. Because we are head-hunting some extremely high quality people from outside of dentistry to build a real business that will stand up to scrutiny by the City when its time to realise the dream;
  4. Because I have met with Merrill Lynch and they LISTENED;
  5. Because if I don’t take this opportunity, I’ll kick myself for the rest of my life.
We have designed a financial package that I think will be of immense interest to SOME people - and I suspect that my first approach to the market will be in the Autumn when we have created some more infrastructure.
Now - a final comment about Breathe Business.
I’d like to anticipate any speculation about my relationship with Simon and my intentions with Breathe.
There is no doubt that ending my working relationship with Simon is the downside of this change, I have experienced many of my best professional moments as a business coach, working “on stage” with Simon at my side or simply sat in some obscure cappuccino bar, my Sony Vaio on one side of the table and his Macbook Pro on the other, our man bags swinging on the backs of chairs.
We have talked and talked for 10 years now and we share many of the same core values. Our lives are intertwined in many ways, both personal and professional (and we are not gay).
Simon and I met last night for the first time since my internal announcement and I like to think that we did that thing that guys do - telling each other what we thought and then “getting on with it” - and I’m personally delighted that Simon invited me for tea at 5.30 pm - we chatted for an hour.
There was some fear in the Breathe camp that I would either be setting myself up as a rival coach or attacking the Breathe client base as acquisition candidates.
So I was happy to repeat to Simon last night - and I’m happy to repeat here, that neither of those scenarios will occur.
I am not marketing myself as a business coach going forward. 
There is only one decent business coach left in UK dentistry right now - his name is Simon Hocken and if you want help, call him - he’s really very good you know. I’ve watched him change people’s lives for the better.
And, for the record, there will be no mass mailing campaign to Breathe clients asking them to take the blue pill.
When we are ready (and we are not ready) NEWCO will make its noise in the marketplace- and if you want to talk to me I’d love to.
During September, I will be talking to existing principals about the NEWCO offer, because we don’t claim to have the offer 100% right yet - and I’d love some feedback.
Finally - this is the only place I will have to thank the clients who have written to me this week to say “thanks and good luck” - without exception they have had a dig at my choice of new business partner- I’ll get used to that- but they have also been very kind in their appreciation.
That means everything to me.
The next three to five years will be some of the most exciting in UK dentistry - and I hope to be right in the middle of it all - just cannot wait. I may even shine a light on the dark side ;)
Comments
48 Comments »
Categories
building a business
Comments rss Comments rss
Trackback Trackback

The hard sell in dentistry

Chris | August 7, 2008

Take a look at the web site for Celebrity Sexy Teeth.

Its cheesy isn’t it?

But wait for the really hard sell…

Click on the star sign between the words “Celebrity” and “Sexy” on the banner headline.

And see what happens….

Feel time running out?

Feel as if your opportunity is slipping away?

Feel as if you “don’t want to miss the boat”?

Horrible, isn’t it?

And thank goodness that nothing like that happens in the UK.

Where do you find the site in the first place?

It’s a sponsored link from the Beijing Olympics information home page in the USA.

I bet they sell truck loads of this stuff.

 

Comments
No Comments »
Categories
marketing
Comments rss Comments rss
Trackback Trackback

Dentists are not control freaks

Chris |

But I have to admit that I’m going to treasure this photograph of James Hamill from Blueapple Dental in Belcoo, Northern Ireland.
We were leaving the practice on Monday evening and he couldn’t resist making sure that the rubbish was well pressed down in the bin.
Thanks to James, Sonya and all the team for a truly memorable visit to their practice and to the previously mentioned Golf Resort.
I’m back in Falmouth this morning after three days of travel - back at midnight last night so feeling pretty frazzled today - but there is work to do.
I have 2 days at my desk before closing down for 2 weeks.
Breathe clients and good friends know that there is a big change about to happen and I’m expecting a press release out next week whilst I’m away in Greece. 

Dentists are not control freaks, originally uploaded by coachbarrow999.

 

Comments
1 Comment »
Categories
Coaching, building a business
Comments rss Comments rss
Trackback Trackback

Sanctuary…

Chris | August 5, 2008

I’m in Enniskillin, Northern Ireland and I’ve found world-class customer service, a location to die for and a 6-star hotel at reasonable prices.

Check out Lough Erne Golf Resort here.

Beautiful. Get here as soon as you can (and before the Nick Faldo golf course opens and the prices rocket).

Since I arrived at 7.00pm last night, the attention to detail has been fantastic.

I’m facilitating a team training day for James Hamill, Dentistry UK Young Dentist of the year 2007 and the crew at Blueapple Dental - its going to be easy - we’ll just walk around and watch what happens.

Remember last week and the illegal alien camp in Southend?

That was £108 B&B - this is £110 B&B - unbelievable.

Comments
No Comments »
Categories
Customer service
Comments rss Comments rss
Trackback Trackback

Credit crunch? How hard is it for me to spend my money?

Chris | August 3, 2008

Its a simple enough request.

I need some portrait photographs for professional use.

Easy enough project - black and white with me in work clothes.

First stop - Ultimate Photography in Penryn, a mile or so from where I live and so I call in Saturday morning on the way to Truro.

Walking through the front door, I see that there is a small reception area on the right - and a nail bar on the left, where a group of half a dozen young girls are either doing manicures, having manicures or waiting.

I arrive and manicurist #1 asks if she can help.

“I’d like to see the photographer please?”

No problem, she says, take a seat.

So I do.

And wait.

Tick, tock.

Manicurist #1 returns to her customer - no contact with anybody else in the building.

5 minutes later a middle-aged lady appears from the back of the building, asks manicurist #1 a question, looks at me as if she has stepped in something - and then disappears.

Tick, tock.

12 minutes - no communication.

I rise, say “thank you” to bewildered nail bar group - and walk out the door.

Cut to Truro 4 hours later.

Venture Photographers.

No problem - national franchise - they will sort me out.

Walk up stairs to first floor funky studio and reception - lots of great pictures of families jumping around in bare feet.

Ring bell - because the little sign blu-tacked to the wall says “ring bell”.

Door opens and young girl emerges and asks if she can help.

I make a mistake at this point.

“I’d like some portrait photographs for business use?”

Her eyes go misty - I didn’t say “will you take some pictures of me with my kids in bare feet”.

She is out of her depth.

She asks me to take a seat whilst she fetches somebody with a brain who can help me.

Michelle arrives - she is more mature and wants to help.

I explain what I want.

She explains that if I wanted a family portrait she could help - but because I want to use the photographs professionally they could only do that if there was a strategic alliance relationship that would mean I would tell all of my Cornwall clients that they could come in with their families and have their pictures taken in bare feet.

When I explain that my clients are all over the UK and that I have recommended dozens of dental practices to use Venture for their web site team pictures (in bare feet) - it has no effect on her.

Shaking head - no can do - I have failed the interview process that would allow me to spend money with them.

I emerge, downcast.

Sunday morning - I’m Googling “photographers in Falmouth” and I’ve found site for a Ben Ellis, who seems to be able to take photographs of anybody who is prepared to pay him.

I’ve sent him an email asking if he can help me.

Lets see what happens.

Morals:

1. If you have a nail bar in your studio, teach the manicurists how to deal with a new client enquiry;

2. If you own or have bought a franchise, be flexible and listen

3. if somebody wants to spend money with you in a credit crunch, make them feel special and not an intrusion.

Comments
4 Comments »
Categories
marketing
Comments rss Comments rss
Trackback Trackback

« Previous Entries

rss

What I'm Doing...

  • Working on organic growth of existing practices today 4 hrs ago
  • New blog post: Quarterly-ness http://tinyurl.com/9agtxg 16 hrs ago
  • Great planning conversation with Matt this afternoon. 2009 has started! 19 hrs ago
  • More updates...

Posting tweet...

Powered by Twitter Tools.

Archive

Branding, web, marketing and practice design for dentists

  • Cathy Johnson Design
  • Dental Design
  • Dental Design and Planning Consultants
  • Dental Focus
  • Designer Dental
  • Meredith Marketing

Favourite dental web sites

  • Absolute Dental - Devon
  • Aesthetics
  • Ashby Dental
  • Ben Pearson Dentistry
  • Blueapple Dental
  • Bow Lane Dental - London City
  • Chapel Road Orthodontics - Bexleyheath
  • Dream Implant Clinic
  • Elmsleigh House Dental Clinic
  • Fresh Dental Care
  • Harley Street Dental Studio
  • Jeremy Isaac - Port Talbot
  • Linden Dental Centre - Basingstoke
  • London Smiling
  • Maple House Orthodontics
  • Ollie and Darsh
  • Quality Orthodontics - Solihull
  • Smile Essentials - Leicester
  • Spring Grove Clinic - Glasgow
  • Ten Dental - Clapham
  • Thaxted Dental Centre
  • The Orthodontic Centre - Cardiff
  • The Orthodontic Centre - Doncaster
  • Wendy Sandeman - Dorset
  • Wetherby Orthodontics
  • Whelby Healthcare - Essex
  • Yasmin George - Surrey

Personal Favourites

  • Box of Crayons - Michael Bungay Stanier
  • Bridge 2 Aid Tanzania
  • Kimberly Black - my technology guru
  • Manchester United Football Club
  • Michael Myerscough - my personal coach
  • My essential personal assistant
  • Oliver Sweeney
  • Seth Godin’s blog
  • The Coolhunter
  • The Coolhunter - hot ideas
  • Wired Magazine
  • XE Currency Convertor

Professional Favourites

  • Action Plan Marketing - Robert Middleton
  • Dentistry Magazine
  • Evan Carmichael’s Mastermind Group blog
  • Integrated Dental Holdings

Recent Posts

  • Quarterly-ness
  • The last day
  • Entering the Mac world
  • Seth Godin and Ancient Egypt
  • Bad Business

Recent comments

  • roger kingston on Entering the Mac world
  • Chas Lister on The last day
  • julian on Entering the Mac world

Now Reading

Planned books:

None

Current books:

  • The New Rules of Marriage: What You Need to Know to Make Love Work

    The New Rules of Marriage: What You Need to Know to Make Love Work by Terrence Real

Recent books:

  • Breaking Dawn (Twilight Saga) by Stephenie Meyer
  • Eclipse (Twilight Saga) by Stephenie Meyer
  • New Moon (Twilight Saga) by Stephenie Meyer
  • Twilight (Twilight Saga) by Stephenie Meyer
  • Facing Love Addiction: Giving Yourself the Power to Change the Way You Love by Pia Mellody

View full Library

rss Comments rss valid xhtml 1.1 design by jide powered by Wordpress get firefox