Coach Barrow

All problems exist in the absence of a good conversation
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Your team are your shop window

Chris | June 18, 2008
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If your team have beautiful straight, white teeth - they will do your marketing for you.

No amount of investment in brand, literature, web presence or customer service training will do as much for you as an enthusiastic team member explaining:

1. how little discomfort or inconvenience was involved and

2. how much difference it has made.

Dress your window.

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« People remember eccentricity PCT’s to change goal posts? »

3 responses

What do you do if you have a member of

Justin | June 18, 2008

What do you do if you have a member of staff who is great at his or her job but just needs a damn good hair cut and a make over, How do you tell them nicely, that you value them as a member of the team, and they are doing a good job, but smarten yourself up!!

treat one and it leads to another! current role call at

Megan Hatfield | June 18, 2008

treat one and it leads to another!
current role call at Wetherby Ortho/Ashby Dental-
Dentist 1 completed lower fixed
Nurse 1 completed UL fixed
Receptionist 1 in Invisalign
Nurse 2 just started UL fixed
Nurse 3 wanting lower fixed
Dentist 2 wanting U fixed
It is great to be able to use them as examples to prospective patients (part of the bargain!) but havent found a way yet to keep them in braces once treatment complete!

I also offer a discount to dental professionals from other practices, I am currently treating a local dentist.

Justin, 1. Set the expectation for him and the team

Sital | June 18, 2008

Justin,

1. Set the expectation for him and the team - ie the standards you set for service, dress, appearance and hygiene for anyone in a patient-facing role

2. Feedback the positives (what you’re impressed with)

3. Feedback the concerns (the hair) and the impact (how it reflects on the practice & them as an individual).

4. Request a change (smarten self up/get a hair cut). Can do it informally initially - simply pointing it out will usually resolve things

5. But if you don’t see significant change within reasonable timeframe then follow up with a more formal conversation

That’s as ‘nice’ as you can be - you are running a business and need to take actions which are in the best interests of whole practice - so don’t put it off.

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